With over one month to go for the 2019 Lunar New Year (Tet), the beer market is becoming active with supermarkets and retailers starting to make preparations for breweries sales campaigns.
Deputy Prime Minister Trinh Dinh Dung has asked ministries and authorities to support local retailers while better managing the operations of foreign retail firms.
Local retailers in Ho Chi Minh City are preparing for a surge of activity this upcoming holiday season— with many leading experts forecasting record level Tet sales, even higher than last year.