#Vietnam bussiness

The “Vietnamese people use Vietnamese goods” campaign has helped raise consumer awareness about locally-produced goods and services, Deputy Minister of Industry and Trade Do Thang Hai said on August 12.

Small traders at several markets in the central city of Da Nang, including Son Tra night market, are now being provided with free foreign language courses, to improve service quality and woo more customers to their stores.

Developing a brand is currently an urgent issue, especially in the context of Vietnam's deeper integration into the global economy, and the effectiveness of the National Branding Programme in the international markets has begun to take effect.

More business leaders in Vietnam are “very confident” in near-term revenue growth, at 50 per cent this year vs. 44 per cent a year ago, according to a recent survey conducted by PwC.

The national flag air carrier Vietnam Airlines has completed procedures to become a joint-stock company, the corporation announced on October 16.