#brand

PSNews - Recently, the Ninh Thuan provincial People's Committee held a press conference to inform the upcoming "Grape - Wine festival". The biennial festival seeks to build a brand for the province’s grapes and honour various ethnic cultures.

Despite being the last one to enter the market, Bitel (brand of Viettel in Peru) still wins the trust and satisfaction of customers at the highest level for products and services it provides.

The Ministry of Industry and Trade (MoIT) plans to announce the 2018 national brands in December.

Brand building must be the core of small-and medium-sized enterprises’ (SMEs) competition strategies going into the fourth industrial revolution, experts said at conference in Hanoi on January 16.

While Vietnamese fashion brands struggle to exist in the US$3 billion home market, foreign brands have been warmly welcomed.