SMEs urged to build brands

Brand building must be the core of small-and medium-sized enterprises’ (SMEs) competition strategies going into the fourth industrial revolution, experts said at conference in Hanoi on January 16.

Nguyen Van Nam, Director of the Institute for Brand and Competition Strategy, stressed that the fourth industrial revolution was rapidly changing the ways of doing business and significantly affecting SME operations.

However, most SMEs were reportedly using outdated technologies, Nam said, citing statistics showing that only 10% of SMEs have applied modern technologies.

“Updating SME’s approaches is essential to their competitiveness,” Nam said.

According to Nguyen Quoc Thinh, National Branding Programme consultant, SMEs should not aim at competing by price but by brand. “When asked, roughly 90 percent of firms said that improving competitiveness could be achieved through lowering prices and enhancing quality. However, SMEs should note that creating market demand should be the target.”

Economic expert Vo Tri Thanh urged SMEs to link with each others to develop the value chain. “This will be an efficient solution for SMEs to develop their brands.”

“Applying technology in production is also vital, which will create pressure on firms to use resources efficiently and create high-added value products,” Thanh said.

Le Van Anh, Director of the Centre of Law Consultancy and Human Resource Development, said that only 21 percent of Vietnamese SMEs managed to participate in the global value chain, compared to 30% in Thailand and 46 percent in Malaysia. Vietnamese SMEs are mainly services firms with a mere 20 percent operating in manufacturing. About 85% of them have revenue below VND2 billion (US$88,800) per year.

From a different angle, Nguyen Van Toan, Deputy Chairman of the Vietnam Association of Foreign Invested Enterprises, said that SMEs’ credit access must be improved.

Toan said capital had been among the biggest difficulties for SMEs; they struggled to get credit due to a shortage of mortgaged assets and an ineligibility for trust-based loans.

He said that the Government should raise policies to promote venture capital to create resources for start-ups.

Do Thuy Duong, Director of TalentPool, an SME operating in capacity training, said that the dynamics of SMEs were of significant important in competition. “SMEs, themselves, must be active. Competition is for development, not inhibition.”

A survey by the Association of SMEs revealed that SMEs accounted for 98% of the total number of firms in Vietnam. Just 2.2% of the firms were of medium size, while the rest were of small and super small sizes.

However, SMEs provided jobs for 51% of the country’s workforce and contributed to 40% of the gross domestic product.

The Government is drafting a law on supporting SMEs which is expected to give them a boost. The private sector is recognised as a main driver for Vietnamese growth.

VNA

Other News

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.

Vietnam targets higher-quality FDI under Resolution 10

Vietnam targets higher-quality FDI under Resolution 10

During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

The projects in Phu Quoc have been implemented under tight deadlines. Since May 2025, the Prime Minister has directed preparations for APEC 2027, including accelerated infrastructure development on the special zone. An Giang province and investors have subsequently launched a number of major projects involving complex technical requirements and demanding construction schedules.

Financial market reform plan targets high, sustained growth through 2045

Financial market reform plan targets high, sustained growth through 2045

The plan seeks to develop a balanced and modern financial market that is closely integrated with regional and global markets, strengthens the mobilisation and allocation of domestic and foreign capital, and enhances the market’s role as a key provider of medium- and long-term capital for the economy and as a major driver of sustained high economic growth.

An Giang aims to become leading maritime economic hub

An Giang aims to become leading maritime economic hub

Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.

Lien Khuong International Airport set to reopen on August 19

Lien Khuong International Airport set to reopen on August 19

Once operations stabilise, Lien Khuong International Airport in the Central Highlands province of Lam Dong is projected to serve approximately 6,800 passengers a day, nearly 1,000 more than before its temporary closure. Passenger throughput during the final four months of 2026 is forecast to reach around 816,000.

Global buyers turn to Ho Chi Minh City for sourcing

Global buyers turn to Ho Chi Minh City for sourcing

The growing number of international retailers and importers choosing Ho Chi Minh City as a sourcing destination underscores the city's transformation from a trade promotion venue into a regional procurement hub.

PM's conclusions set to clear bottlenecks, spur corporate growth

PM's conclusions set to clear bottlenecks, spur corporate growth

The PM called on the business community, business associations and the Vietnam Chamber of Commerce and Industry (VCCI) to strengthen self-reliance, innovation and competitiveness by improving governance, adopting advanced technologies, enhancing product quality and using capital more efficiently.

Incentive policies for high-tech agricultural zones

Incentive policies for high-tech agricultural zones

Under Decree No. 263/2026/ND-CP, qualified projects are given priority to participate in State support programmes as well as funds and policies on research and development, technological innovation, technology transfer, human resource training, investment promotion and trade promotion.