#national brand

The national brand of Vietnam has been valued at US$319 billion for this year by Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.

The Ministry of Industry and Trade (MoIT) plans to announce the 2018 national brands in December.

There has and continues to be broad support and a large degree of talk focused on creating a unified, national brand for produce of Vietnamese agriculture, says the Ministry of Finance.

Commodity branding is a way for farmers and other actors in the agriculture segment of the economy to escape from merely competing on volume and price alone, said speakers at a recent business forum in Hanoi.