Vietnam pushes tourism shift from volume to value
For 2026, Vietnam's tourism sector is targeting 25 million foreign arrivals, 150 million domestic trips and total revenue of 1.125 quadrillion VND (43 billion USD).
For 2026, Vietnam's tourism sector is targeting 25 million foreign arrivals, 150 million domestic trips and total revenue of 1.125 quadrillion VND (43 billion USD).
As the tourism sector seeks to increase visitor spending and extend stays, the development of the night-time economy is increasingly seen as a way to create new tourism products, enhance destination appeal and support sustainable urban growth.