#cultural industries

Jonathan Wallace Baker, UNESCO Representative to Vietnam, noted that the official proclamation of the 2027–2036 period as the "International Decade of Culture for Sustainable Development" comes at a particularly important moment. As the international community works to accelerate progress towards the 2030 Agenda while beginning to consider what comes after 2030, the Decade provides a ten-year framework to strengthen the place of culture in development.

As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.

An expert said that while Vietnam has yet to build globally influential cultural brands like the US' Hollywood or the Republic of Korea’s K-pop wave, folk culture offers a unique advantage thanks to the diversity of its ethnic cultures.

Prime Minister Pham Minh Chinh has stressed the need for higher determination, stronger efforts and more effective actions from ministries, sectors, localities and organisations to promote the growth of cultural industries, increasing their contributions to the country’s GDP by 2030.