#Digital transformation in tourism

Under the country’s 2026–2030 digital economy and digital society development programme, the sector has been identified as one of the priority ones for accelerating digital transformation to improve governance efficiency, service quality, and visitor experiences.

Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.