Smart tourism takes hold nationwide

Nestled among coastal sand dunes in Cam Ranh, the project was conceived with a strong commitment to respecting the natural landscape and harnessing water as its central element. Rather than creating a visually dominant structure, the design blends into the terrain, making use of sand layers, native vegetation and open spaces to strengthen the connection between people and nature.

As the tourism sector seeks to increase visitor spending and extend stays, the development of the night-time economy is increasingly seen as a way to create new tourism products, enhance destination appeal and support sustainable urban growth.

As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.

With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.

Implemented under Plan 628, a joint initiative between the Ministry of Public Security and the Ministry of Agriculture and Environment, the campaign marks a shift towards a more coordinated and long-term approach to protecting wildlife and natural resources.

According to experts, Vietnam needs a systematic and long-term strategy to bring its children’s literature to the world. This includes strong support for authors, illustrators, editors, translators, and copyright specialists, as well as greater participation in international book fairs as part of a cultural industry development strategy.

Scheduled for June 19-21 at Bong Lai Islet on Tinh Tam Lotus Lake in Phu Xuan ward, one of Hue’s most renowned scenic landmarks and a symbol of royal garden art, the festival draws inspiration from the lotus’s enduring beauty in court culture. The event aims to honour local heritage while offering visitors a distinctive summer tourism experience.

At the Imperial Citadel of Thang Long, delegates visited the Doan Mon Gate and learnt about the formation and development of the ancient capital through different historical periods at display spaces. They also explored the Kinh Thien Palace’s Dragon Steps (large stone steps with dragon carvings), regarded as the political and ceremonial centre of the imperial citadel during successive Vietnamese dynasties.

Vietnam's Z121 Vina Pyrotech impressed spectators at Da Nang International Fireworks Festival (DIFF) 2026 with a display deeply rooted in national identity. Using modern pyrotechnic technology, the team recreated the image of the palm tree, a symbol of the ancestral land of Phu Tho, before closing with a spectacular synchronised fireworks finale set to the iconic song Noi vong tay lon (Joining Hands Together), drawing enthusiastic applause from audiences.

The recognition marks the third UNESCO accolade for Phong Nha – Ke Bang, which was inscribed as a World Natural Heritage Site in 2003 and again in 2015. The latest designation highlights the park's global ecological significance while opening new prospects for conservation and sustainable development.

During the first five months of the year, international arrivals reached a record 10.6 million, the highest figure ever recorded for the period.

Under the Politburo’s Resolution No. 80-NQ/TW on the development of Vietnamese culture, Hanoi has been given fresh opportunities to leverage its cultural, historical, tourism and creative assets. The city’s recently approved project on developing the night-time economy for 2026–2030, with a vision to 2045, is expected to create momentum for cultural industry growth while enhancing Hanoi’s standing as a creative and modern city with a distinctive identity.

UNESCO presented certificates to 12 newly designated UNESCO Global Geoparks and 44 others that successfully passed revalidation in Paris on April 27, 2026. Among them, Vietnam’s Non Nuoc Cao Bang Global Geopark was once again honoured, reaffirming its outstanding heritage and sustained efforts in preservation and promotion.

Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.

Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.

On educational cooperation, Vietnamese Ambassador to China Pham Thanh Binh praised long-standing collaboration in training, research and academic exchanges, noting that the Vietnamese language now is taught at around 30 universities across China.

Technology is similarly enriching exhibitions at the Vietnam Women’s Museum in Hanoi. Wartime letters, a typewriter and other artefacts linked to former Vice President Nguyen Thi Binh have been digitally integrated with collections held at the War Remnants Museum in Ho Chi Minh City. Through projection mapping, 3D displays and a virtual reality recreation of the Paris Peace Agreement, visitors can engage more deeply with the life and achievements of one of Vietnam’s most prominent diplomats.

As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.

Most Venerable Thich Tri Quang, Supreme Patriarch of the VBS Patronage Council, called on Buddhist dignitaries, monks, nuns, and followers to continue serving society with mindfulness and compassion, uphold the noble traditions of Vietnamese Buddhism, and spread the light of kindness to foster a better life for all.

In recent years, many localities across the Dong Van Karst Plateau have strengthened efforts to integrate traditional culture preservation into schools. "Khen" performances, linen weaving, folk songs and traditional games are gradually becoming more familiar once again to younger generations.