For the MICE tourism sector in both Ho Chi Minh City and Vietnam, growth can no longer be driven merely by increasing the number of events; instead, the focus must shift to enhancing the value of each event and the competitiveness of each destination.
The National Statistics Office under the Ministry of Finance reported that Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year. The figure represented 63.6% of the tourism sector’s full-year target of 25 million arrivals.
Under the country’s 2026–2030 digital economy and digital society development programme, the sector has been identified as one of the priority ones for accelerating digital transformation to improve governance efficiency, service quality, and visitor experiences.
As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.
Amid rising costs and increasingly cautious consumer sentiment, Vietnam’s tourism market is undergoing a notable reset, with both domestic and international travellers gravitating toward shorter, more flexible and experience-driven journeys.
Asia is emerging as one of the regions attracting the greatest interest from French travellers in 2026, with Vietnam ranking among the most searched destinations, according to a recent survey.
Hanoi has been named among the world’s 50 most beautiful cities by the prestigious US travel magazine Condé Nast Traveler, highlighting the Vietnamese capital’s enduring charm and cultural depth.
More than 400 delegates, who are government officials and representatives of diplomatic mission and international organisations in Vietnam, went on a friendship spring tour in Hanoi on March 9.
PSNews - The Chinese-flagged ship Zhao Shang Yi Dun (Viking Cruise) on November 30 brought over 700 tourists to Da Nang’s Tien Sa port.
PSNews - The Vietnam Tourism Association (VITA) and the Korea Tourism Organisation of the Republic of Korea (KTO) in September signed a Memorandum of Understanding (MoU) on bolstering tourism cooperation.
PSNews - The luxury cruise ship Resorts World One on October 4 brought 1,800 international tourists to Da Nang’s Tien Sa port.
PSNews - The volume of international searches for Vietnam’s tourism has surged dramatically in recent months according to Google’s market trend tracker tool.
The capital city of Hanoi won the “Asia's Leading City Destination 2023” and Asia's Leading City Break Destination 2023” awards, while Ha Giang province was honored as “Asia's Leading Emerging Tourism Destination 2023”.
Vietnam has become one of the most popular destinations in Southeast Asia, as tourists enjoy the county's diverse landscapes, beaches, mountainous rice terraces and bustling cities.
PSNews - The Terminal T2 of Phu Bai International Airport on July 2 received the first charter flight bringing 230 Chinese tourists from Kunming City to the central province of Thua Thien-Hue.
PSNews - A program aims at developing Vietnamese tourism through cinema is taking place in the central coastal province of Khanh Hoa.
Experts have forecast a positive outlook for travel stocks after two years of being battered by the COVID-19 pandemic. However, Vietnamese tourism businesses still have to face many difficulties and challenges.
PSNews - The Vietnam International Fashion Tour (VIFT) will be held in various cities and provinces in 2023 to promote local tourism and culture.
PSNews - The tourism golden week of the Central Highlands province of Lam Dong, home to famous resort city Da Lat, was kicked off on April 27.
After more than two years of hiatus due to the COVID-19 pandemic, all tourism activities in Vietnam have returned to normal and experienced a remarkable recovery since the country's full reopening on March 15 last year, Ha Van Sieu, deputy head of the Vietnam National Administration of Tourism (VNAT), said on February 3.