Vietnam prioritises MICE tourism as strategic product

Ngo Phuong Ly, the spouse of General Secretary of the Communist Party of Vietnam Central Committee and President To Lam, said the two countries share similarities in silk weaving and can enrich their cultural heritage through exchanges and experience sharing.

The Ho Chi Minh City Department of Tourism said on late September 2 that the southern metropolis welcomed an estimated 1.65 million domestic visitors and 62,000 foreign tourists over the break.

VOV.VN - Vietnamese travelers are increasingly favouring flexible, self-planned trips during the National Day holiday period this year, balancing travel time, cost and experiences while showing growing interest in beach, nature and nearby overseas destinations.

Ho Chi Minh City is bringing culture closer to everyday life by transforming public spaces, heritage and the arts into engines of creativity, community engagement and sustainable development.

As travellers increasingly seek authentic local experiences, the central coastal city of Da Nang is stepping up efforts to integrate cuisine into tourism itineraries, linking culinary promotion with destination branding and cultural preservation.

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

Resolution 26-NQ/TW is seen as an important milestone, opening up new orientations and development opportunities for Vietnam’s tourism sector.

UNESCO Representative to Vietnam Jonathan Wallace Baker outlines five priorities for heritage-driven development and previews the next phase of UNESCO–Vietnam cooperation as the two mark 50 years of partnership.

The free-admission policy and cultural activities are expected to give residents and visitors greater access to Hanoi's rich historical and cultural heritage during the National Day holiday.

The goal is not simply to attract more visitors to individual provinces, but to create longer, richer journeys that boost local economies while preserving heritage, cultural identity and community livelihoods.

Rather than serving solely as a means of transport, the railway service will become an integral part of the tourism product, connecting Hue with Quang Tri’s historical, cultural and natural attractions, as well as Phong Nha-Ke Bang National Park.

Co Loa relic complex encompasses archaeological sites, fortifications and historical and architectural monuments within Dong Anh commune, with a designated conservation area of approximately 860ha.

Tourism products should be developed on a cultural foundation while leveraging the distinctive strengths of each locality. Tours and travel routes, meanwhile, should be designed around tourists’ needs.

The exhibition marks the first time the capital has hosted a licensed Van Gogh exhibition from France, featuring 165 masterpieces recreated using state-of-the-art technology.

A recent report from Agoda has revealed that Vietnam has been ranked among the top spots as the most-searched Asian destinations by European travellers, showcasing a surge in interest among global tourists.

At the Vietnam National Fine Arts Museum on Nguyen Thai Hoc Street, Hanoi, a robot receptionist has been greeting visitors on the ground floor since mid-June

Recently named by Expedia among the "10 Best Islands to Visit in 2026" for offering premium holidays at reasonable prices, Phu Quoc is far from being just a dry season destination. Even during the rainy months, Pearl Island offers enough experiences to fill every hour of the day, with short tropical showers rarely disrupting the journey.

With its millennia-old heritage and growing integration of preservation and innovation, Van Phuc silk weaving village is poised to become a distinctive cultural destination, helping promote Hanoi’s sustainable cultural tourism and bring the quintessence of Vietnamese silk weaving closer to domestic and international visitors.

According to Deputy Director of the Ho Chi Minh City Public Transport Management Centre Le Hoan, the bus network operated nearly 478,000 trips in July, serving more than 8.48 million passengers. Weekly growth accelerated throughout the month, rising from 33% in the first week to 45% in the fourth week.

Located in Thu Bon commune, Da Nang city, My Son is renowned for its architectural heritage, but it also preserves an exceptional archive engraved on stone. These inscriptions have enabled scholars to unravel the history of the sanctuary and trace the rise and development of the ancient Champa kingdom over many centuries.