When innovation deepens understanding of traditional values rather than replacing them, heritage becomes not only something to preserve but also a resource for sustainable tourism, economic development and reinforcement of Hanoi’s position as a UNESCO Creative City.
Under Resolution 80-NQ/TW, dated January 7, 2026, November 24 was designated Vietnam Culture Day, to be observed annually. The occasion aims to give the public opportunities to participate in, create and enjoy cultural activities, helping spread positive values and foster pride in Vietnamese culture.
Ho Chi Minh City is bringing culture closer to everyday life by transforming public spaces, heritage and the arts into engines of creativity, community engagement and sustainable development.
An expert said that while Vietnam has yet to build globally influential cultural brands like the US' Hollywood or the Republic of Korea’s K-pop wave, folk culture offers a unique advantage thanks to the diversity of its ethnic cultures.