2018 marks ten years since the downturn in Vietnam’s real estate market and nearly five years of recovery. As with a decade ago, FDI inflows are concentrated in the high-end residential segment, according to the latest report from JLL.
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Famous names in the market include Keppel Land and CapitaLand, with the first high-end real estate projects in the country such as The Estella and The Vista. The total supply of high-end apartments in Ho Chi Minh City as at the end of 2007, at approximately 1,700 units, of which about 1,000 units were from FDI projects, was a very small proportion compared to the city's population of 6.85 million at that time.
“Since the market share of FDI projects is not high, the average price of high-end primary stocks in 2007 was at US$2,800 per sq m (at an exchange rate of VND16,112), representing an increase of 86 percent compared with sales launches in the previous year,” according to Khanh Nguyen, Associate Director, Capital Markets of Vietnam, at JLL.
“This created a supply-demand imbalance that pushed prices beyond the affordability of homebuyers with real demand. There has been a long queue of buyers trying to compete for the very limited availability of these products due to speculation."
"During this period, the expected return on real estate investment projects by foreign investors is usually at 30% to 35%, which is very high, leading to registered FDI in real estate, mainly from Asian countries, reaching a record high in 2008 of US$23 billion, accounting for more than 30% of registered FDI capital. In the last three years this has been 7% to 9%.”
Figures from JLL show that as at March 2008, after overheating in the market during 2007 and the impact of the global financial crisis, monetary instruments were unmanageable, as interest rates increased rapidly, to 25%, and peak inflation to 23%.
Subsequently, the real estate market fell into a recession and FDI inflows also dropped. Capital flows began to recover by the end of 2013 and early 2014.
Since then, the market has seen the participation of other foreign investors such as Hong Kong Land (The Nassim), Frasers Property (Q2 Thao Dien), and Mapletree (One Verandah).
JLL noted that they are not new investors in Vietnam, but rather are looking to expand their residential portfolio outside of traditional investment in the construction / ownership of leading Grade A or Grade B office buildings in Hanoi such as Pacific Place, Central Building, and 63 Ly Thai To, and in Ho Chi Minh City such as M Plaza and Me Linh Point Tower. Other prestigious investors from Japan include Daiwa House, Nomura and Sumitomo, investing in projects in District 7, and the Republic of Korean (RoK) corporations such as Lotte Group and GS Investments in the Thu Thiem New Urban Area in District 2.
Over the years, FDI inflows into the real estate sector in Vietnam have often ranked second or third, following manufacturing and processing.
The market has been a magnet for foreign investors, especially those from Asia, such as Japan, the RoK, Singapore, Hong Kong, Taiwan and China.
Their share of total FDI in all industries, including real estate, accounts for 73.9%, followed by the EU with 15.2%.
Most EU investors invest in fields such as design, electronics, home appliances, and furniture.
The need to expand their footprint in Vietnam, however, has seen them head to investment in commercial real estate through acquiring buildings for their headquarters or showrooms in non-CBD areas.
US investors are also key players in Vietnam, ranking third in FDI capital. Although there is no official breakdown of figures on FDI inflows into real estate sector by country, it can be seen that there has been increasing interest from private equity firms as they consider Vietnam to be an attractive investment destination.
JLL concluded that given monetary policies are expected to stay neutral-to-accommodative to support growth when FDI inflows in the hundreds of millions of dollars are poised to enter the real estate market, the market continues to stabilize and grow.
M&A activities and other forms of direct investment will continue to reach new records.
Vietnam should give priority to areas where it has potential to build strengths, particularly manufacturing and packaging.
Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.
According to the Ministry of Construction, Vietnam has around 2,500 old apartment blocks and collective housing complexes built before 1994, covering about 3 million square metres of floor space, mainly in Hanoi and Ho Chi Minh City. Of these, around 196 have been classified as severely deteriorated and unsafe.
Durian exports reached nearly 1.1 billion USD in the first six months of 2026, up 32% year-on-year. The industry's strongest export season, however, is still ahead.
The country's agro-forestry-aquatic product exports reached nearly 42.8 billion USD in the January–July period, up 7.5% year-on-year and equivalent to almost 60% of the annual target of 74 billion USD.
During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.
Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.
Vietnam's total import-export turnover reached 659.58 billion USD in the first seven months of 2026, up 28.1% year-on-year.
The projects in Phu Quoc have been implemented under tight deadlines. Since May 2025, the Prime Minister has directed preparations for APEC 2027, including accelerated infrastructure development on the special zone. An Giang province and investors have subsequently launched a number of major projects involving complex technical requirements and demanding construction schedules.
The NSO also reported that realised FDI reached an estimated 15.2 billion USD during the January-July period, an increase of 11.8% from a year earlier and the highest seven-month disbursement recorded over the past five years.
Household deposits at banks reached a new high of 10.8 quadrillion VND (414 billion USD) at the end of May, up more than 108 trillion VND from April and increasing by 4.76% from the beginning of the year, equivalent to nearly 492 trillion VND.
The plan seeks to develop a balanced and modern financial market that is closely integrated with regional and global markets, strengthens the mobilisation and allocation of domestic and foreign capital, and enhances the market’s role as a key provider of medium- and long-term capital for the economy and as a major driver of sustained high economic growth.
Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.
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Businesses say the biggest obstacle to reducing emissions and transforming production models remains the lack of financial resources needed to upgrade technologies, modernise production lines and build governance systems that comply with global sustainability standards.
Once operations stabilise, Lien Khuong International Airport in the Central Highlands province of Lam Dong is projected to serve approximately 6,800 passengers a day, nearly 1,000 more than before its temporary closure. Passenger throughput during the final four months of 2026 is forecast to reach around 816,000.
The growing number of international retailers and importers choosing Ho Chi Minh City as a sourcing destination underscores the city's transformation from a trade promotion venue into a regional procurement hub.
The PM called on the business community, business associations and the Vietnam Chamber of Commerce and Industry (VCCI) to strengthen self-reliance, innovation and competitiveness by improving governance, adopting advanced technologies, enhancing product quality and using capital more efficiently.
Under Decree No. 263/2026/ND-CP, qualified projects are given priority to participate in State support programmes as well as funds and policies on research and development, technological innovation, technology transfer, human resource training, investment promotion and trade promotion.
In its latest economic outlook report, Standard Chartered said the adjustment follows Vietnam’s positive economic performance in the first half of the year, with growth drivers continuing to gain momentum.