Luxury segment booms despite very high prices

The quick sale last week of Titia Residences in the Empire City project has again borne out the attractiveness of the luxury segment.

More than 1,000 customers registered to buy an apartment at Titia Residences in the first five booking days, at prices starting from US$4,000 per square meter. Some 80% of this number completed the process to become owners of apartments in this landmark project.

Titia Residences attracted many foreigners – the 30% maximum foreign-owned share in the project ran out in the opening days of sale.According to a recent report from CBRE Vietnam, the luxury segment’s supply is increasing and the segment proves to be attractive to customers.

Dung Duong, director of Research and Consulting at CBRE, predicted that another luxury apartment project in the heart of Ho Chi Minh City’s District 1 will be launched very soon, at a price of US$8,000-10,000 per square metre.

“This price will be the highest ever in Vietnam,” Duong said. “This level would be equal to luxury apartments in Bangkok (from US$7,000-10,000 per square metre) and half that of Singapore (from US$20,000-25,000 per square metre).”

The supply of luxury apartments has been growing to meet the demand of wealthy buyers, which has also been on the rise.

In the last two years, luxury apartments started to be introduced in the city at prices from US$5,000-8,000 per square metre. Developers are reserving the golden land areas in the heart of the city for luxury projects.

Many of these projects are centred in District 1. The Saigon One, invested by Capella Holding, sold for US$5,500-6,000 per square metre.

Madison, invested by Novaland, sold from US$5,500-7,000 per square metre. Charmington, invested by Sacombank, is slated to be sold at US$5,500 per square metre, while Saigon Tower is estimated to be able to fetch US$7,000 per square metre.

In Hanoi, D’Le Roi Soleil, invested by Tan Hoang Minh, sold from US$4,000-5,000 per square metre, Vinhomes Metropolis, invested by Vingroup, sold from US$4,000 per square metre, and Sun Grand City Thuy Khue Residence of Sun Group sold at US$5,000 per square metre.

According to Le Hoang Chau, chairman of the Ho Chi Minh City Real Estate Association, there are more and more luxury apartment projects appearing, even outside of the central business district. A recent project in Ho Chi Minh City’s District 2 is selling at US$5,000 per square metre.

“Luxury apartments are increasingly in demand by wealthy buyers, who are demanding a very high standard, not the brokers or investors,” Chau said.

He added that the demand for luxury apartments in Vietnam is now at 0.001% of the population, compared to 1% in the US.

According to CBRE Vietnam, luxury apartments in Vietnam in 2016 rated at US$4,000-9,000 per square metre. This level was the highest of the last 12 years. However, this price is cheaper than that in other cities like Singapore or Bangkok.

A project considered luxury level must meet many strict criteria, such as an in-demand location, and the reputation of the developers, contractors, designers, and even the operators after they are put into operation.

VIR

Other News

Private economic sector poised for breakthrough growth

Private economic sector poised for breakthrough growth

More than a year after the Politburo's Resolution No. 68-NQ/TW on private sector development came into effect, expectations now extend beyond increasing the number of enterprises. The goal is to build a stronger business community with greater resilience, larger ambitions and the capacity to compete in global supply chains.

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam is expected to remain one of ASEAN’s fastest-growing economies in 2026, supported by resilient exports, strong investment inflows and an ambitious reform agenda, despite mounting global uncertainties, according to the World Bank’s latest Vietnam Economic Update released on May 15.

Ministry establishes monitoring framework for carbon market

Ministry establishes monitoring framework for carbon market

Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.

Biofuel ready for nationwide rollout

Biofuel ready for nationwide rollout

For biofuels, particularly E10, to develop successfully, stronger and more coordinated policies are needed, especially pricing mechanisms capable of creating a sufficiently attractive gap between E10 and mineral-based petrol, an expert has said.

Vietnamese farm produce promoted at African investment, trade forum

Vietnamese farm produce promoted at African investment, trade forum

The 12th Africa Forum for Investment & Commerce (AFIC 12) opened in Algiers, the capital of Algeria, on May 9, drawing around 2,000 participants, including officials, economists, businesses, financial and development organizagtions from 43 African countries and international partners, including Vietnam.

Int'l medical, pharmaceutical expo opens in Hanoi

Int'l medical, pharmaceutical expo opens in Hanoi

The exhibition, which runs until May 9 at the Hanoi International Centre for Exhibition, showcases advanced products and technologies across a range of fields, including pharmaceuticals, drug manufacturing machinery and equipment, medical devices, hospital and clinic services and dental equipment.

Mega projects to transform Ho Chi Minh City urban landscape

Mega projects to transform Ho Chi Minh City urban landscape

Leading the charge in this massive building spree is the new central city square in the core of the Thu Thiem new urban area. Spanning more than 20 ha, it’s the crown jewel of the Central Square and new administrative center complex.

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

The country’s stable political and economic environment provides a critical foundation for long-term sourcing strategies. At the same time, Vietnam has demonstrated a strong ability to scale up manufacturing, supported by a continuously expanding industrial base capable of meeting both high-volume demand and increasingly complex technical and quality requirements.

Vietnamese pomelos gain broader access to Australian market

Vietnamese pomelos gain broader access to Australian market

The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.

Vietnam's industry spearheads transition to circular economy

Vietnam's industry spearheads transition to circular economy

The circular economy is no longer just a policy choice. It has become an inevitable trend for delivering sustainable and green growth, sharpening competitiveness at home and abroad, and meeting Vietnam’s net-zero emissions target by 2050. It is now a prerequisite to sustain long-term economic expansion, particularly in industrial production and supporting industries.

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Vietnamese fresh produce and processed foods are increasingly recognised for their quality, with items such as cashew nuts, coffee and spices gaining popularity among Middle East consumers. In 2025, Vietnam’s farm produce exports to the UAE exceeded 445 million USD, up nearly 24% year-on-year.