Prudential pioneering online life insurance services

Online insurance transactions have been commonly used in the non-life insurance segment.

Well-known examples include PTI, BIC, or Liberty. However, life insurance has been largely amiss from the online scene until recently.

Life insurance companies have been utilising information technology in their customer services to simplify the complicated negotiation procedure and paperwork. 

Currently, the majority of life insurance companies offer online insurance consultancy services and contract negotiation instead of the traditional face-to-face method. This way customer profiles can also be directly sent to insurance agencies’ computer systems for double-checking.

For instance, Chubb Life’s eSMART programme allows the company to provide consultancy iPad or smartphone devices, while at the same time forwarding the information to the company online. 

The office of evaluation and contract release will also be able customise the contract towards the clients’ needs online. 

Upon reaching an agreement for a contract, a digital, printable version will be emailed to the clients for reviewing. An official physical copy of the contract will be mailed to the clients soon after for signing purposes. 

Meanwhile, Manulife, AIA, and Dai-ichi Life have also developed software allowing clients to connect and review their contracts online. 

Both veteran and newly founded insurance companies in Vietnam have determined that information technology be one of their primary focuses.

“Venturing into the Vietnamese market is a significant milestone for the ambitious development strategy of FWD in Southeast Asia. To move along with their developmental strategy, FWD made significant investments into developing information technology, improving customer experience, as well as simplifying the communication process between the company and clients,” said a representative of FWD.

The effort that life insurance companies have put into these online applications allows an easier and more effective approach for consumers shopping for life insurance. However, “paperless” procedures are only the beginning of a new online life insurance model. 

With the newly-implemented e-commerce system for various products, Prudential Vietnam is the first company to utilise online insurance transactions in the life industry insurance segment. 

With the implementation of this new technology, the company hopes to shorten transaction times as they aim to increase their market share by 3% by 2017. 

The new online insurance model is still only in the testing phase, so it is a little early to celebrate complete success. 

However, after the first steps were made by Prudential Vietnam, it is possible that many more companies will look to follow in suit and create a new and exciting shopping experience for customers. 

According to the development strategy for the Vietnamese insurance industry from 2011 to 2020, the application of information technology is a significant step to develop the insurance market. 

Industrial leaders hope that implementing new technological solutions will strengthen the market and help reach the 3-4% GDP mark by 2020.

VIR

Other News

Private economic sector poised for breakthrough growth

Private economic sector poised for breakthrough growth

More than a year after the Politburo's Resolution No. 68-NQ/TW on private sector development came into effect, expectations now extend beyond increasing the number of enterprises. The goal is to build a stronger business community with greater resilience, larger ambitions and the capacity to compete in global supply chains.

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam is expected to remain one of ASEAN’s fastest-growing economies in 2026, supported by resilient exports, strong investment inflows and an ambitious reform agenda, despite mounting global uncertainties, according to the World Bank’s latest Vietnam Economic Update released on May 15.

Ministry establishes monitoring framework for carbon market

Ministry establishes monitoring framework for carbon market

Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.

Biofuel ready for nationwide rollout

Biofuel ready for nationwide rollout

For biofuels, particularly E10, to develop successfully, stronger and more coordinated policies are needed, especially pricing mechanisms capable of creating a sufficiently attractive gap between E10 and mineral-based petrol, an expert has said.

Vietnamese farm produce promoted at African investment, trade forum

Vietnamese farm produce promoted at African investment, trade forum

The 12th Africa Forum for Investment & Commerce (AFIC 12) opened in Algiers, the capital of Algeria, on May 9, drawing around 2,000 participants, including officials, economists, businesses, financial and development organizagtions from 43 African countries and international partners, including Vietnam.

Int'l medical, pharmaceutical expo opens in Hanoi

Int'l medical, pharmaceutical expo opens in Hanoi

The exhibition, which runs until May 9 at the Hanoi International Centre for Exhibition, showcases advanced products and technologies across a range of fields, including pharmaceuticals, drug manufacturing machinery and equipment, medical devices, hospital and clinic services and dental equipment.

Mega projects to transform Ho Chi Minh City urban landscape

Mega projects to transform Ho Chi Minh City urban landscape

Leading the charge in this massive building spree is the new central city square in the core of the Thu Thiem new urban area. Spanning more than 20 ha, it’s the crown jewel of the Central Square and new administrative center complex.

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

The country’s stable political and economic environment provides a critical foundation for long-term sourcing strategies. At the same time, Vietnam has demonstrated a strong ability to scale up manufacturing, supported by a continuously expanding industrial base capable of meeting both high-volume demand and increasingly complex technical and quality requirements.

Vietnamese pomelos gain broader access to Australian market

Vietnamese pomelos gain broader access to Australian market

The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.

Vietnam's industry spearheads transition to circular economy

Vietnam's industry spearheads transition to circular economy

The circular economy is no longer just a policy choice. It has become an inevitable trend for delivering sustainable and green growth, sharpening competitiveness at home and abroad, and meeting Vietnam’s net-zero emissions target by 2050. It is now a prerequisite to sustain long-term economic expansion, particularly in industrial production and supporting industries.

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Vietnamese fresh produce and processed foods are increasingly recognised for their quality, with items such as cashew nuts, coffee and spices gaining popularity among Middle East consumers. In 2025, Vietnam’s farm produce exports to the UAE exceeded 445 million USD, up nearly 24% year-on-year.