The tourism department of central Quang Binh province announced on January 21 plans to woo Hollywood moviemakers.
On January 23, clips will be screened in a Hollywood cinema to introduce the natural beauty of Quang Binh to US film producers, directors, actors and media groups.
Later from January 25-27, Quang Binh representatives will attend the New York Times Travel Show in New York to popularise the world’s largest cave system Son Doong.
Following the event, Quang Binh will invite Hollywood producers, scriptwriters, directors and actors to the province for sightseeing.
It is the first time a Vietnamese province will introduce its local images to the world’s movie capital.
Quang Binh was among the three Vietnamese localities chosen for the shooting of parts of the 2017 Hollywood blockbuster “Kong: Skull Island”.
Scenes were shot in Trang An, Van Long and Tam Coc in the northern province of Ninh Binh; the Phong Nha-Ke Bang National Park, Rao Nan River and Yen Phu Lake in the central province of Quang Binh; and Ha Long Bay in the northern coastal province of Quang Ninh.
Channel News Asia quoted the film’s director Jordan Vogt-Roberts as saying that Vietnam provided the “perfect aesthetic” for the film.
“The look of Vietnam is gorgeous and otherworldly at the same time,” he said, adding that “There’s such a raw, powerful and unspoiled beauty that general audiences hadn't experienced on screen before.”
Quang Binh is home to the UNESCO World Heritage Site Phong Nha -Ke Bang National Park and the world’s largest cave Son Doong.
The province also has the longest coastline in Vietnam, with beautiful beaches and delicious seafood.
Quang Binh hopes to welcome 4.3 million visitors in 2019, about 250,000-300,000 of them foreigners, and earn some 5 trillion VND (more than 214 million USD) from tourism.
In 2018, the locality reaped significant achievements in tourism development. It greeted more than 3.9 million visitors, a year-on-year rise of 18.2 percent.
Notably, the number of foreign arrivals to the locality exceeded 200,000, up 53 percent compared to 2017.
A series of cultural events honouring Vietnamese President Ho Chi Minh has been held in Montreuil, France, highlighting his enduring legacy while strengthening cultural ties and friendship between Vietnam and France.
Located about 80km from downtown Ho Chi Minh City, Dinh Mountain stretches across Tan Hai, Long Huong, and Chau Pha wards.
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The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.
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Nestled among coastal sand dunes in Cam Ranh, the project was conceived with a strong commitment to respecting the natural landscape and harnessing water as its central element. Rather than creating a visually dominant structure, the design blends into the terrain, making use of sand layers, native vegetation and open spaces to strengthen the connection between people and nature.
Hue is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than 19 trillion VND in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.
With coordinated efforts in planning, infrastructure development, product diversification, human resources training, digital transformation and destination branding, Phu Tho is well-positioned to transform tourism into a spearhead economic sector and a new engine of sustainable growth in the years ahead.
As the tourism sector seeks to increase visitor spending and extend stays, the development of the night-time economy is increasingly seen as a way to create new tourism products, enhance destination appeal and support sustainable urban growth.
As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.
With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.
Implemented under Plan 628, a joint initiative between the Ministry of Public Security and the Ministry of Agriculture and Environment, the campaign marks a shift towards a more coordinated and long-term approach to protecting wildlife and natural resources.
According to experts, Vietnam needs a systematic and long-term strategy to bring its children’s literature to the world. This includes strong support for authors, illustrators, editors, translators, and copyright specialists, as well as greater participation in international book fairs as part of a cultural industry development strategy.
Scheduled for June 19-21 at Bong Lai Islet on Tinh Tam Lotus Lake in Phu Xuan ward, one of Hue’s most renowned scenic landmarks and a symbol of royal garden art, the festival draws inspiration from the lotus’s enduring beauty in court culture. The event aims to honour local heritage while offering visitors a distinctive summer tourism experience.
At the Imperial Citadel of Thang Long, delegates visited the Doan Mon Gate and learnt about the formation and development of the ancient capital through different historical periods at display spaces. They also explored the Kinh Thien Palace’s Dragon Steps (large stone steps with dragon carvings), regarded as the political and ceremonial centre of the imperial citadel during successive Vietnamese dynasties.
Vietnam's Z121 Vina Pyrotech impressed spectators at Da Nang International Fireworks Festival (DIFF) 2026 with a display deeply rooted in national identity. Using modern pyrotechnic technology, the team recreated the image of the palm tree, a symbol of the ancestral land of Phu Tho, before closing with a spectacular synchronised fireworks finale set to the iconic song Noi vong tay lon (Joining Hands Together), drawing enthusiastic applause from audiences.
The recognition marks the third UNESCO accolade for Phong Nha – Ke Bang, which was inscribed as a World Natural Heritage Site in 2003 and again in 2015. The latest designation highlights the park's global ecological significance while opening new prospects for conservation and sustainable development.
During the first five months of the year, international arrivals reached a record 10.6 million, the highest figure ever recorded for the period.
Under the Politburo’s Resolution No. 80-NQ/TW on the development of Vietnamese culture, Hanoi has been given fresh opportunities to leverage its cultural, historical, tourism and creative assets. The city’s recently approved project on developing the night-time economy for 2026–2030, with a vision to 2045, is expected to create momentum for cultural industry growth while enhancing Hanoi’s standing as a creative and modern city with a distinctive identity.
UNESCO presented certificates to 12 newly designated UNESCO Global Geoparks and 44 others that successfully passed revalidation in Paris on April 27, 2026. Among them, Vietnam’s Non Nuoc Cao Bang Global Geopark was once again honoured, reaffirming its outstanding heritage and sustained efforts in preservation and promotion.