The local shopping scene was not as hectic and anticipated as its US counterpart, though several brands did manage to cash in on the occasion.
However, many stores were not always fully committed to their discounts. In contrast to the tradition on Black Friday in the US, during which the prices of all products are sometimes reduced by 50%, some sellers in Vietnam gave false promises and arranged a discount-level ranging from 10% to 70%, depending on the item.
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And though stores did not fully admit, they all priced their items to attract more buyers toward unwanted goods.
All over major streets in Hanoi, signs saying "Black Friday Sale up to 50% discount" were displayed, ranging from high-end stores at Vincom shopping malls to lower end ones selling unlabelled clothing.
Many were packed with customers hunting for a bargain. Stores that attracted the most customers included higher mid-end to mid-end brands such as Emigo, IVY Moda, Charles and Keith, Aldo or Canifa, with very promising deals going up to 70% discount.
An employee at a Canifa store on Ba Trieu Street told Vietnam News, “This is the second year our company has done a Black Friday sale to significant success. Consumers flocked to our stores, and the company’s knitwear sold at record speeds compared to normal days. This applied to both low-end items and even high-end ones made from cashmere.”
Products on sale ranged from household items to clothing, though the most anticipated sales were in the apparel area. Shoppers, almost exclusively women, including college students, office workers and housewives, gathered at various malls and streetfront stores starting early on November 25.
Customers were advised to be frugal and discrete about their purchases, as many seemed to splurge on unnecessary deals. Many stores looked forward to the sale as chance to get rid of unwanted items from last season or even to mix in ones of lower quality.
The time limits for the sales are usually from November 25 to 28, with some exceptions of weekend deals only. Discounts come with coupons and other promising deals to attract customers’ attention.
