Vietnam to boost on tourism recovery this year

At the Vietnam National Fine Arts Museum on Nguyen Thai Hoc Street, Hanoi, a robot receptionist has been greeting visitors on the ground floor since mid-June

Recently named by Expedia among the "10 Best Islands to Visit in 2026" for offering premium holidays at reasonable prices, Phu Quoc is far from being just a dry season destination. Even during the rainy months, Pearl Island offers enough experiences to fill every hour of the day, with short tropical showers rarely disrupting the journey.

With its millennia-old heritage and growing integration of preservation and innovation, Van Phuc silk weaving village is poised to become a distinctive cultural destination, helping promote Hanoi’s sustainable cultural tourism and bring the quintessence of Vietnamese silk weaving closer to domestic and international visitors.

According to Deputy Director of the Ho Chi Minh City Public Transport Management Centre Le Hoan, the bus network operated nearly 478,000 trips in July, serving more than 8.48 million passengers. Weekly growth accelerated throughout the month, rising from 33% in the first week to 45% in the fourth week.

Located in Thu Bon commune, Da Nang city, My Son is renowned for its architectural heritage, but it also preserves an exceptional archive engraved on stone. These inscriptions have enabled scholars to unravel the history of the sanctuary and trace the rise and development of the ancient Champa kingdom over many centuries.

Hanoi has long been known for the heritage cachet of a thousand-year-old capital. Hoan Kiem Lake, the Old Quarter, the Temple of Literature, the Thang Long Imperial Citadel and a network of craft villages have given the city a singular pull.

The implementation of Resolution No. 06 alongside the cultural diplomacy strategy sends a clear message: by combining its rich cultural heritage with proactive diplomacy, innovation and digital transformation, Vietnam would strengthen its competitiveness on the global stage.

Held from July 12 to 25 across eight cities and provinces, Vietnam Summer Camp 2026 offered a rich array of experiences. Participants explored historical landmarks, visited iconic cultural heritage sites such as the imperial city of Hue, Hoi An ancient town, and the My Son Sanctuary, and engaged in charitable activities valued at over 300 million VND (11,400 USD), including the installation of a "Youth Bookshelf."

The Enjoy Danang Festival 2026 features a rural market-themed culinary space at East Sea Park showcasing Quang region cuisine, a beachfront art route, a light kite night featuring around 500 illuminated kites, and a seaside light party combining visual arts, music and local cuisine.

Park authorities believe continued cooperation with international cave experts will not only uncover more geological treasures but also enhance the site's appeal as a world-class destination for adventure tourism, scientific research and nature conservation.

One of the most notable successes is the premium Hoa Phuong Do (Flamboyant Flower) train operating between Hanoi and Hai Phong city. Since entering service in May 2025, the train has completed nearly 3,000 trips and carried around 1.33 million passengers.

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

More than one million people visited the President Ho Chi Minh Mausoleum in the first half of 2026, including over 256,000 international visitors.

The DIFF 2026 festival has been one of the most successful editions in its history. Over the past weeks, hundreds of thousands of visitors have flocked to Da Nang to immerse themselves in the festive atmosphere.

The display is built around four themes of royal authority, court rituals and order, craftsmanship and artistic excellence, and the enduring splendor of a golden era.

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

Experts said that with market-oriented development, improved functionality, stronger storytelling and greater involvement from designers, businesses and market-connecting organisations, souvenirs could become a bridge linking Vietnam with the world while contributing to the growth of cultural industries and the creative economy.

Stretching for more than 3,200 kilometres, Vietnam’s coastline boasts hundreds of beaches, ranging from long stretches of white sand and crystal-clear waters to secluded bays surrounded by lush mountains and tropical forests.

One of the exhibition's highlights is the "Our Sound" installation, where visitors become part of the artwork itself. As multiple participants interact simultaneously, sound and light merge into a shared composition, conveying messages of connection, sharing and collective responsibility for building sustainable communities in harmony with nature.

Da Nang is home to nearly 70 craft villages and traditional craft villages, along with around 3,000 craft establishments; many of these have become popular tourist attractions.