Art seals- an unique feature of ancient Hoi An

PSNews - Ha Pham Cong Phu (aged 35, born in PhuTho) with his passion for carving can turn unworthy wood pieces into art seals for travelers.

Although Phu has a university degree in building, he is interested in sculpture. So he decided to move to Hoi An, and opened a small craft store named 'Pho Reu' to start his career of carving travel seals.

8 years has passed, and in a corner of Tran Phu street, the image of the young man using knives to artistically carve small seals day in day out has become so familiar to both locals and tourists.

Phu said, each seal has its ownshape and symbol as well as the personality and thinking of the owner. Seals are simply made but they bear their own uniqueness and elegance.

Each seal with its own meaning attracting lots of tourists in Hoi An.
Each seal with its own meaning attracting lots of tourists in Hoi An.

Travelers started to collect travel seals 20 years ago. At first, only a few locals with their knowledge of old Chinese and some tourists from Japan and South Korea bought and collected travel seals. Later, collecting travel seals has become a trend and considered a unique and stylish hobby.

Talking about his products, Phu said: Each seal contains two main types of carving: engraving and embossing. However, they are different in shape and carving technique. Choosing type of carving is the most important phase, requiring meticulousness of sculptor. Besides, seals must be produced from jackfruit wood, which has its durable and flexible features and is hard to be broken while carving.

Every day, the 'Pho Reu' store receives many Vietnamese and foreign tourists. Normally, Vietnamese tourists choose Zodiac animals, Horoscope signs or personal symbols for their seals. International tourists tend to have seals with landscape, Vietnamese cultural features such as lotus, Cau temple, cyclo, Aodai. A seal will normally be finished in 20 minutes.

Truong Thi Khanh Chi, a customer from Northern Vietnam said: ''These seals bear part of the national tradition and are so useful. We can use them instead of our signatures on postcards, letters and books, or present our friends as gifts.''

Over the years, the 'Pho Reu' store run by Phu has become one of the-visit-worthy places in Hoi An.                                                      

PSN

Other News

Reasons why Phu Quoc shines even during rainy season

Reasons why Phu Quoc shines even during rainy season

Recently named by Expedia among the "10 Best Islands to Visit in 2026" for offering premium holidays at reasonable prices, Phu Quoc is far from being just a dry season destination. Even during the rainy months, Pearl Island offers enough experiences to fill every hour of the day, with short tropical showers rarely disrupting the journey.

Van Phuc silk weaving village officially recognised as Hanoi tourist destination

Van Phuc silk weaving village officially recognised as Hanoi tourist destination

With its millennia-old heritage and growing integration of preservation and innovation, Van Phuc silk weaving village is poised to become a distinctive cultural destination, helping promote Hanoi’s sustainable cultural tourism and bring the quintessence of Vietnamese silk weaving closer to domestic and international visitors.

Ho Chi Minh City: Free bus fares drive increase in bus, metro ridership

Ho Chi Minh City: Free bus fares drive increase in bus, metro ridership

According to Deputy Director of the Ho Chi Minh City Public Transport Management Centre Le Hoan, the bus network operated nearly 478,000 trips in July, serving more than 8.48 million passengers. Weekly growth accelerated throughout the month, rising from 33% in the first week to 45% in the fourth week.

My Son inscriptions set sights on UNESCO documentary heritage status

My Son inscriptions set sights on UNESCO documentary heritage status

Located in Thu Bon commune, Da Nang city, My Son is renowned for its architectural heritage, but it also preserves an exceptional archive engraved on stone. These inscriptions have enabled scholars to unravel the history of the sanctuary and trace the rise and development of the ancient Champa kingdom over many centuries.

Hanoi brings new life to suburban tourism villages

Hanoi brings new life to suburban tourism villages

Hanoi has long been known for the heritage cachet of a thousand-year-old capital. Hoan Kiem Lake, the Old Quarter, the Temple of Literature, the Thang Long Imperial Citadel and a network of craft villages have given the city a singular pull.

Resolution paves way for Vietnam to unleash soft power

Resolution paves way for Vietnam to unleash soft power

The implementation of Resolution No. 06 alongside the cultural diplomacy strategy sends a clear message: by combining its rich cultural heritage with proactive diplomacy, innovation and digital transformation, Vietnam would strengthen its competitiveness on the global stage.

Vietnam Summer Camp 2026 wrapped up

Vietnam Summer Camp 2026 wrapped up

Held from July 12 to 25 across eight cities and provinces, Vietnam Summer Camp 2026 offered a rich array of experiences. Participants explored historical landmarks, visited iconic cultural heritage sites such as the imperial city of Hue, Hoi An ancient town, and the My Son Sanctuary, and engaged in charitable activities valued at over 300 million VND (11,400 USD), including the installation of a "Youth Bookshelf."

Enjoy Danang Festival 2026 kicks off

Enjoy Danang Festival 2026 kicks off

The Enjoy Danang Festival 2026 features a rural market-themed culinary space at East Sea Park showcasing Quang region cuisine, a beachfront art route, a light kite night featuring around 500 illuminated kites, and a seaside light party combining visual arts, music and local cuisine.

Railways reinvent themselves with tourism, heritage trains

Railways reinvent themselves with tourism, heritage trains

One of the most notable successes is the premium Hoa Phuong Do (Flamboyant Flower) train operating between Hanoi and Hai Phong city. Since entering service in May 2025, the train has completed nearly 3,000 trips and carried around 1.33 million passengers.

Da Nang proves Lonely Planet right as Asia's must visit summer destination

Da Nang proves Lonely Planet right as Asia's must visit summer destination

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

Vietnam invites travellers on multi-sensory journey

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

Promoting souvenir industry to spread national image

Promoting souvenir industry to spread national image

Experts said that with market-oriented development, improved functionality, stronger storytelling and greater involvement from designers, businesses and market-connecting organisations, souvenirs could become a bridge linking Vietnam with the world while contributing to the growth of cultural industries and the creative economy.

Interactive sound exhibition breathes new life into cultural heritage

Interactive sound exhibition breathes new life into cultural heritage

One of the exhibition's highlights is the "Our Sound" installation, where visitors become part of the artwork itself. As multiple participants interact simultaneously, sound and light merge into a shared composition, conveying messages of connection, sharing and collective responsibility for building sustainable communities in harmony with nature.