Green tourism – an emerging trend in post-COVID-19 landscape

The growing trend of green tourism and rural tourism experience is anticipated to thrive in the near future as it starts to replace traditional tourism services at hotels and resorts, according to Ngo Hoai Chung, deputy director of the Vietnam National Administration of Tourism (VNAT).

Visiting Cao Phong orange orchard in Hoa Binh province

Visiting Cao Phong orange orchard in Hoa Binh province

Chung notes that eco-agriculture and healthcare tourism models are expected to provide a boost to tourist numbers, with the demand for high-end services at resort farms poised to increase considerably in the future.

Luu Duc Ke, deputy director of Viet Media Travel Corporation, says Hanoians typically try to escape the bustle of city life and seek eco-tourism sites in order to experience rural life. In addition, the eco-agriculture tourism model will serve to increase the acceleration of socio-economic developments in various localities.

According to the travel executive, tours for the purpose of savouring scenic views of terraced fields during the ripening rice season in the northern mountainous districts of Mu Cang Chai, Hoang Su Phi, and Pu Luong, or orchard gardens in Luc Ngan district, 113km away from Hanoi capital, can be considered a diverse tourist experience for visitors.

Meanwhile, guests visiting the northern mountainous province of Ha Giang are able to gain greater insights into the unique culture and customs of ethnic minority groups through participating in interesting activities alongside farmers, such as growing vegetables, or processing bee honey or “snow Shan tea”.

The central province of Quang Nam has designed tours, enabling guests to experience a range of farming activities, explore the real life of local farmers, and gain knowledge of the history and culture of regional craft villages.

These tours take visitors to sites such as Thanh Dong vegetable village, Thanh Ha pottery village, Trem Tay village, Dai Binh fruit village, Loc Yen ancient village, and Tra Que vegetable village.

According to the UN’s projections, 68% of the world's population will be living in urban areas by 2050. This means that the trend of eco-agriculture tourism will only increase in the future as tourists turn to green nature to enjoy a new experience.

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