- Vietnam – the leading coffee supplier to Russia
- Ca phe chon among world’s five types of weird coffee around the world
- Vietnam seeks to increase value of coffee products
The annual event aims to promote Buon Ma Thuot coffee brand, develop Vietnam specialty coffee and gradually turn Buon Ma Thuot city into a destination for coffee aficionados worldwide.
The festival will help to raise Vietnamese coffee's standing on the global market, honor domestic coffee growers and traders, and encourage the community to join hands and work together to create and develop coffee culture within the city.