“Korea Season 2026” – A gateway to Korean arts and culture in Vietnam

With its majestic landscapes, rich ethnic cultures and immersive tourism experiences, Jade Dragon Snow Mountain and the Old Town of Lijiang are becoming increasingly attractive to Vietnamese travellers, while also contributing to stronger tourism and cultural exchanges between Vietnam and China’s Yunnan province.

The increase in flights from Russia, the CIS and Belarus to Da Nang not only helps diversify the city’s international visitor markets but also reflects growing confidence among international travel companies in Da Nang’s attractiveness and tourism capacity.

The Command Cave tour offers domestic and international visitors an opportunity to explore the values of the World Natural Heritage site of Phong Nha-Ke Bang while commemorating the victories and sacrifices of forces operating along the Truong Son route.

The representative of the Vietnam Cinema Association stated that in the context of today’s fourth Industrial Revolution, the requirement to respect and ensure historical authenticity through cinema has become more important than ever, as digital platforms and cyberspace have enabled the widespread dissemination of cross-border media products.

According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.

PSNews - "We have always affirmed that the greatest strength lies in the people, and the greatest creativity also comes from the people. When millions of positive stories are shared and spread simultaneously, we are not only promoting the image of our country, but also helping to strengthen social trust, enhance consensus, elevate national prestige, and proactively counter false and distorted information about Vietnam in the international arena", said Trinh Thi Thuy - Deputy Minister of Culture, Sports and Tourism, Head of the Organizing Committee of the award.

An expert said that while Vietnam has yet to build globally influential cultural brands like the US' Hollywood or the Republic of Korea’s K-pop wave, folk culture offers a unique advantage thanks to the diversity of its ethnic cultures.

Themed “the essence of Vietnamese Ao Dai", the event featured 19 performances and cultural activities, including ao dai showcases, musical performances, art exhibitions and interactive cultural spaces, offering audiences a vivid glimpse into Vietnamese culture in the heart of Europe.

In his opening speech, Vice Chairman of the provincial People’s Committee Thai Van Thanh noted that over 45 years, the event evolved from “Songs from Sen Village” and the “Sen Village Singing Festival” into the Sen Village Festival in 2002. Since then, it has been staged annually at the provincial level and every five years on a national scale.

The northeastern province of Quang Ninh is scheduled to host World 7 Wonders Day on Ha Long Bay, a UNESCO-resigned World Heritage site, on July 7, promising a series of attractions and experiences for both residents and visitors.

The Tea for Harmony: Yaji Cultural Salon and tourism promotion event themed Meet Guangxi (Baise) brought distinctive Chinese cultural features to the capital through activities organised by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region.

The Phu Quy special zone, an island district off the south-central coast of Vietnam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.

Vietnam national U17 football team secured a place at the FIFA U17 World Cup 2026 for the first time after defeating United Arab Emirates national U17 football team 3-2 on in the final Group C match of the AFC U17 Asian Cup 2026 in Saudi Arabia on early May 14 (Vietnam time).

A twinning agreement between Da Lat Railway Station in Vietnam and Trouville-Deauville Railway Station in France was signed at the French Embassy in Vietnam on May 7, creating new opportunities for cooperation in station management and operations, as well as cultural and tourism promotion between the two sides.

As Tay Ninh identifies tourism as a crucial economic pillar, integrating Don ca tai tu into tourism offerings is seen as a strategic move.

The recognition of Chuyen My and Son Dong craft villages as members of the World Crafts Cities network represents international acknowledgement of the cultural value, artisanal techniques, creativity and sustainable vitality of Vietnam’s traditional craft villages, he said.

Co-hosted by the municipal People’s Committee, the Department of Culture and Sports, and domestic and foreign agencies, the whole spectacle is meant to honour the city’s millennia-old heritage while reafffirming its strategy of establishing culture as a development engine.

In the context of deep international integration, cultural identity serves as both a “shield” against assimilation and a defining marker of a nation’s image. Protecting and promoting uniquely Vietnamese cultural values has therefore become a pressing task, particularly in an increasingly complex digital environment.

In Ho Chi Minh City, leaders, residents, overseas Vietnamese, students and pupils offered incense and flowers in tribute to the Hung Kings and Nguyen Huu Canh, credited with opening up the Sai Gon – Gia Dinh area.

The gathering offers a platform for photographers worldwide to exchange ideas and share experiences, marking the fourth edition of the event.