Travel agents in Ho Chi Minh City are offering a huge range of domestic and outbound tours for the upcoming Reunification Day holiday on April 30 and Labour Day on May 1, and many of them are fully booked.
According to travel firms, the five-day holiday is a good opportunity for them to develop new domestic and outbound tours to sustain demand through this summer.
Tran Thi Bao Thu, marketing and communications director of Fiditour, said her company was focused on tours to popular beach towns and islands such as Phu Quoc, Nha Trang, Da Nang, and Ha Long.
This time of the year is ideal to visit these places with many activities being organised there to attract tourists.
Most outbound tours to neighbouring countries and territories such as Thailand, Singapore, Malaysia, and Taiwan have been fully booked, she said.
Vietravel has many tour packages to new tourist destinations like Binh Lieu in Quang Ninh province and Ta Dung in Dak Nong.
The company expects to serve 25,000 customers this holiday, up 10 percent from a year ago.
A Saigontourist spokesperson said prices of domestic tours are up 7-10 percent during the holidays compared to normal days while prices of outbound tours remain unchanged, except to countries in Southeast Asia and Northeast Asia, whose prices have risen by 2-5 percent.
Saigontourist is offering tours for below 10 million VND (420 USD) to destinations in the Mekong Delta and Central Highlands.
It has announced attractive deals at its promotion event on April 6 and the HCM City Travel Fair from April 11 to 14.
Nguyen Minh Man, marketing and communications director of TST tourist, said customers planned and purchased tours very early, resulting in almost all tours being fully booked except some to Malaysia, Dubai and Japan.
A series of cultural events honouring Vietnamese President Ho Chi Minh has been held in Montreuil, France, highlighting his enduring legacy while strengthening cultural ties and friendship between Vietnam and France.
Located about 80km from downtown Ho Chi Minh City, Dinh Mountain stretches across Tan Hai, Long Huong, and Chau Pha wards.
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The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.
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Nestled among coastal sand dunes in Cam Ranh, the project was conceived with a strong commitment to respecting the natural landscape and harnessing water as its central element. Rather than creating a visually dominant structure, the design blends into the terrain, making use of sand layers, native vegetation and open spaces to strengthen the connection between people and nature.
Hue is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than 19 trillion VND in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.
With coordinated efforts in planning, infrastructure development, product diversification, human resources training, digital transformation and destination branding, Phu Tho is well-positioned to transform tourism into a spearhead economic sector and a new engine of sustainable growth in the years ahead.
As the tourism sector seeks to increase visitor spending and extend stays, the development of the night-time economy is increasingly seen as a way to create new tourism products, enhance destination appeal and support sustainable urban growth.
As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.
With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.
Implemented under Plan 628, a joint initiative between the Ministry of Public Security and the Ministry of Agriculture and Environment, the campaign marks a shift towards a more coordinated and long-term approach to protecting wildlife and natural resources.
According to experts, Vietnam needs a systematic and long-term strategy to bring its children’s literature to the world. This includes strong support for authors, illustrators, editors, translators, and copyright specialists, as well as greater participation in international book fairs as part of a cultural industry development strategy.
Scheduled for June 19-21 at Bong Lai Islet on Tinh Tam Lotus Lake in Phu Xuan ward, one of Hue’s most renowned scenic landmarks and a symbol of royal garden art, the festival draws inspiration from the lotus’s enduring beauty in court culture. The event aims to honour local heritage while offering visitors a distinctive summer tourism experience.
At the Imperial Citadel of Thang Long, delegates visited the Doan Mon Gate and learnt about the formation and development of the ancient capital through different historical periods at display spaces. They also explored the Kinh Thien Palace’s Dragon Steps (large stone steps with dragon carvings), regarded as the political and ceremonial centre of the imperial citadel during successive Vietnamese dynasties.
Vietnam's Z121 Vina Pyrotech impressed spectators at Da Nang International Fireworks Festival (DIFF) 2026 with a display deeply rooted in national identity. Using modern pyrotechnic technology, the team recreated the image of the palm tree, a symbol of the ancestral land of Phu Tho, before closing with a spectacular synchronised fireworks finale set to the iconic song Noi vong tay lon (Joining Hands Together), drawing enthusiastic applause from audiences.
The recognition marks the third UNESCO accolade for Phong Nha – Ke Bang, which was inscribed as a World Natural Heritage Site in 2003 and again in 2015. The latest designation highlights the park's global ecological significance while opening new prospects for conservation and sustainable development.
During the first five months of the year, international arrivals reached a record 10.6 million, the highest figure ever recorded for the period.
Under the Politburo’s Resolution No. 80-NQ/TW on the development of Vietnamese culture, Hanoi has been given fresh opportunities to leverage its cultural, historical, tourism and creative assets. The city’s recently approved project on developing the night-time economy for 2026–2030, with a vision to 2045, is expected to create momentum for cultural industry growth while enhancing Hanoi’s standing as a creative and modern city with a distinctive identity.
UNESCO presented certificates to 12 newly designated UNESCO Global Geoparks and 44 others that successfully passed revalidation in Paris on April 27, 2026. Among them, Vietnam’s Non Nuoc Cao Bang Global Geopark was once again honoured, reaffirming its outstanding heritage and sustained efforts in preservation and promotion.