UNICEF and Mínistry of Health launch "Kindness is Contagious" campaign

PSNews - The media campaign calls on adolescents and young people, to be kind, be tolerant and be optimistic in the fight against the COVID-19 pandemic. 

UNICEF Viet Nam and the Ministry of Health (MOH) on May 6 launched a mass and social media campaign named “Kindness is Contagious” to call on adolescents and young people to show support for their community by promoting mutual understanding, tolerance, inclusion and by sharing innovative and creative solutions to fight against the COVID-19 pandemic.

The campaign will emphasize 3 key messages: Be kind, Be tolerant and Be optimistic. The goal is to amplify their voices by inviting them to share drawings, videos, innovative and creative solutions through UNICEF and MOH’s digital platforms. The campaign is not only about what young people can do during the COVID-19 period, but also what they may learn and do differently once the situation returns to normal.

“With the campaign “Kindness is Contagious”, the Ministry of Health would like to offer the Vietnamese young people more opportunities to share their ideas, contribute and maximize the power and passion of youth to join hands with the community to fight COVID-19. Be kind, be tolerant, and spread love so that kindness can be multiplied and widespread in the community.” said Mr. Nguyen Dinh Anh, Director of Department for Communication, Emulation and Award, MOH.

Young Vietnamese artists and organization, including singer Min, Ngot music band, Rapper/song writer Suboi, Fashionista Chau Bui, Actress Ninh Duong Lan Ngoc, Painter Tamypu and Nha Nam Publishing and Communication Company are joining hands with UNICEF and MOH to boost the campaign.

The campaign Key activities will be:

- Stimulate dialogues with decision-makers, influencers, adolescents and young people through mass media (TV and Radio talk shows).

- Promote the voices of young people through UNICEF and MOH social media creative platform involving artists and young people to stimulate creative thinking and problem-solving (#long_tot_de_lay Instagram, Facebook).

- Engage with influencers, artists through social media platforms and promote positive messages (#long_tot_de_lay TikToK).

- Amplify adolescent and young champions, promote sharing and caring for others through mass and social media (Human interest story, photo series, short video).

By Linh Bui

Other News

Vietnam secure berth at FIFA U17 World Cup 2026 for first time

Vietnam secure berth at FIFA U17 World Cup 2026 for first time

Vietnam national U17 football team secured a place at the FIFA U17 World Cup 2026 for the first time after defeating United Arab Emirates national U17 football team 3-2 on in the final Group C match of the AFC U17 Asian Cup 2026 in Saudi Arabia on early May 14 (Vietnam time).

Vietnam’s most beautiful railway station twins with French counterpart

Vietnam’s most beautiful railway station twins with French counterpart

A twinning agreement between Da Lat Railway Station in Vietnam and Trouville-Deauville Railway Station in France was signed at the French Embassy in Vietnam on May 7, creating new opportunities for cooperation in station management and operations, as well as cultural and tourism promotion between the two sides.

Hanoi gains two more craft villages in World Crafts Cities network

Hanoi gains two more craft villages in World Crafts Cities network

The recognition of Chuyen My and Son Dong craft villages as members of the World Crafts Cities network represents international acknowledgement of the cultural value, artisanal techniques, creativity and sustainable vitality of Vietnam’s traditional craft villages, he said.

Thang Long - Hanoi Festival 2026 to return in September

Thang Long - Hanoi Festival 2026 to return in September

Co-hosted by the municipal People’s Committee, the Department of Culture and Sports, and domestic and foreign agencies, the whole spectacle is meant to honour the city’s millennia-old heritage while reafffirming its strategy of establishing culture as a development engine.

Spreading Vietnamese cultural identity in digital space

Spreading Vietnamese cultural identity in digital space

In the context of deep international integration, cultural identity serves as both a “shield” against assimilation and a defining marker of a nation’s image. Protecting and promoting uniquely Vietnamese cultural values has therefore become a pressing task, particularly in an increasingly complex digital environment.

ITE HCMC 2026 to promote Vietnam’s tourism on global map

ITE HCMC 2026 to promote Vietnam’s tourism on global map

With its large scale, the ITE HCMC 2026 aims to promote tourism cooperation between Vietnam and priority markets such as Northeast Asia, Western Europe, North America, Southeast Asia, and Oceania while also boosting visitor arrivals from the Indian market

Vietnamese puppetry seeks renewal amid preservation challenges

Vietnamese puppetry seeks renewal amid preservation challenges

Although widely regarded as a cultural “speciality” attracting tourists, Vietnamese puppetry is facing multiple challenges in preservation and development, requiring renewed efforts to both safeguard its identity and adapt to contemporary cultural currents.

Project on digital transformation in cultural sector approved

Project on digital transformation in cultural sector approved

By 2030, the project targets the establishment of shared digital platforms across 100% of cultural sectors. All digitised cultural heritage will be standardised under the national data framework and shared in accordance with regulations, while 80% of public digital heritage assets are expected to receive digital identifiers to clarify ownership and management, encouraging organisations and individuals to do the same and support market development.

Vietnam eyes becoming region’s leading tourism destination

Vietnam eyes becoming region’s leading tourism destination

Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.