UNICEF and Mínistry of Health launch "Kindness is Contagious" campaign

PSNews - The media campaign calls on adolescents and young people, to be kind, be tolerant and be optimistic in the fight against the COVID-19 pandemic. 

UNICEF Viet Nam and the Ministry of Health (MOH) on May 6 launched a mass and social media campaign named “Kindness is Contagious” to call on adolescents and young people to show support for their community by promoting mutual understanding, tolerance, inclusion and by sharing innovative and creative solutions to fight against the COVID-19 pandemic.

The campaign will emphasize 3 key messages: Be kind, Be tolerant and Be optimistic. The goal is to amplify their voices by inviting them to share drawings, videos, innovative and creative solutions through UNICEF and MOH’s digital platforms. The campaign is not only about what young people can do during the COVID-19 period, but also what they may learn and do differently once the situation returns to normal.

“With the campaign “Kindness is Contagious”, the Ministry of Health would like to offer the Vietnamese young people more opportunities to share their ideas, contribute and maximize the power and passion of youth to join hands with the community to fight COVID-19. Be kind, be tolerant, and spread love so that kindness can be multiplied and widespread in the community.” said Mr. Nguyen Dinh Anh, Director of Department for Communication, Emulation and Award, MOH.

Young Vietnamese artists and organization, including singer Min, Ngot music band, Rapper/song writer Suboi, Fashionista Chau Bui, Actress Ninh Duong Lan Ngoc, Painter Tamypu and Nha Nam Publishing and Communication Company are joining hands with UNICEF and MOH to boost the campaign.

The campaign Key activities will be:

- Stimulate dialogues with decision-makers, influencers, adolescents and young people through mass media (TV and Radio talk shows).

- Promote the voices of young people through UNICEF and MOH social media creative platform involving artists and young people to stimulate creative thinking and problem-solving (#long_tot_de_lay Instagram, Facebook).

- Engage with influencers, artists through social media platforms and promote positive messages (#long_tot_de_lay TikToK).

- Amplify adolescent and young champions, promote sharing and caring for others through mass and social media (Human interest story, photo series, short video).

By Linh Bui

Other News

Reasons why Phu Quoc shines even during rainy season

Reasons why Phu Quoc shines even during rainy season

Recently named by Expedia among the "10 Best Islands to Visit in 2026" for offering premium holidays at reasonable prices, Phu Quoc is far from being just a dry season destination. Even during the rainy months, Pearl Island offers enough experiences to fill every hour of the day, with short tropical showers rarely disrupting the journey.

Van Phuc silk weaving village officially recognised as Hanoi tourist destination

Van Phuc silk weaving village officially recognised as Hanoi tourist destination

With its millennia-old heritage and growing integration of preservation and innovation, Van Phuc silk weaving village is poised to become a distinctive cultural destination, helping promote Hanoi’s sustainable cultural tourism and bring the quintessence of Vietnamese silk weaving closer to domestic and international visitors.

Ho Chi Minh City: Free bus fares drive increase in bus, metro ridership

Ho Chi Minh City: Free bus fares drive increase in bus, metro ridership

According to Deputy Director of the Ho Chi Minh City Public Transport Management Centre Le Hoan, the bus network operated nearly 478,000 trips in July, serving more than 8.48 million passengers. Weekly growth accelerated throughout the month, rising from 33% in the first week to 45% in the fourth week.

My Son inscriptions set sights on UNESCO documentary heritage status

My Son inscriptions set sights on UNESCO documentary heritage status

Located in Thu Bon commune, Da Nang city, My Son is renowned for its architectural heritage, but it also preserves an exceptional archive engraved on stone. These inscriptions have enabled scholars to unravel the history of the sanctuary and trace the rise and development of the ancient Champa kingdom over many centuries.

Hanoi brings new life to suburban tourism villages

Hanoi brings new life to suburban tourism villages

Hanoi has long been known for the heritage cachet of a thousand-year-old capital. Hoan Kiem Lake, the Old Quarter, the Temple of Literature, the Thang Long Imperial Citadel and a network of craft villages have given the city a singular pull.

Resolution paves way for Vietnam to unleash soft power

Resolution paves way for Vietnam to unleash soft power

The implementation of Resolution No. 06 alongside the cultural diplomacy strategy sends a clear message: by combining its rich cultural heritage with proactive diplomacy, innovation and digital transformation, Vietnam would strengthen its competitiveness on the global stage.

Vietnam Summer Camp 2026 wrapped up

Vietnam Summer Camp 2026 wrapped up

Held from July 12 to 25 across eight cities and provinces, Vietnam Summer Camp 2026 offered a rich array of experiences. Participants explored historical landmarks, visited iconic cultural heritage sites such as the imperial city of Hue, Hoi An ancient town, and the My Son Sanctuary, and engaged in charitable activities valued at over 300 million VND (11,400 USD), including the installation of a "Youth Bookshelf."

Enjoy Danang Festival 2026 kicks off

Enjoy Danang Festival 2026 kicks off

The Enjoy Danang Festival 2026 features a rural market-themed culinary space at East Sea Park showcasing Quang region cuisine, a beachfront art route, a light kite night featuring around 500 illuminated kites, and a seaside light party combining visual arts, music and local cuisine.

Railways reinvent themselves with tourism, heritage trains

Railways reinvent themselves with tourism, heritage trains

One of the most notable successes is the premium Hoa Phuong Do (Flamboyant Flower) train operating between Hanoi and Hai Phong city. Since entering service in May 2025, the train has completed nearly 3,000 trips and carried around 1.33 million passengers.

Da Nang proves Lonely Planet right as Asia's must visit summer destination

Da Nang proves Lonely Planet right as Asia's must visit summer destination

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

Vietnam invites travellers on multi-sensory journey

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

Promoting souvenir industry to spread national image

Promoting souvenir industry to spread national image

Experts said that with market-oriented development, improved functionality, stronger storytelling and greater involvement from designers, businesses and market-connecting organisations, souvenirs could become a bridge linking Vietnam with the world while contributing to the growth of cultural industries and the creative economy.

Interactive sound exhibition breathes new life into cultural heritage

Interactive sound exhibition breathes new life into cultural heritage

One of the exhibition's highlights is the "Our Sound" installation, where visitors become part of the artwork itself. As multiple participants interact simultaneously, sound and light merge into a shared composition, conveying messages of connection, sharing and collective responsibility for building sustainable communities in harmony with nature.

Festival for Peace 2026 opens, featuring wide rage of activities

Festival for Peace 2026 opens, featuring wide rage of activities

Standing on the historic land of Quang Tri, alongside the Ben Hai River, the Quang Tri Ancient Citadel and the national martyrs’ cemeteries, people are reminded of the true value of peace and the sacrifices made for national independence, freedom and reunification.