Vietnamese durian becomes a "hot" product in Japan

PSNews - According to Vietnam Trade Counselor in Japan Ta Duc Minh, in the first two months of 2023, the number of fresh durians that Japan imported from Vietnam exceeded that of Thailand. In April 2022, the retail price of durian was only about USD9-10 per kilogram, and now it has reached USD17-18 per kg.

Vietnamese durian becomes a
Vietnam's fresh frozen durian is a hot product in Japan. Photo for illustration. 

Vietnam Trade Counselor in Japan Ta Duc Minh shared that, Vietnam's fresh frozen durian products occupied an overwhelming position and there are many businesses involved in importing in large quantities to be sold in Japanese supermarkets all year round.

However, as the price is high, consumers are mainly high-income customers. The group of customers who eat the most is still the Chinese community and some ASEAN countries who are used to eating durian.

A representative from an enterprise specializing in importing and supplying fresh fruit to Japan, said the price of fresh durian imported from Vietnam and sold in Japan has nearly doubled compared to the same period in 2022.

Specifically, in April 2022, the retail price of durian was only about USD9-10 per kilogram, and now it has reached USD17-18 per kg. The price of Vietnamese durian is only behind that of Thailand at USD21 per kg and higher than that of the Philippines at USD14-15 per kilogram.

Vietnamese durian exports to Japan with 2 products: fresh fruit and frozen durian. Compared to fresh durian, frozen durian is sold at cheaper price, at about USD14-15 per kilogram. This product is imported and sold all year round, regardless of the season like fresh fruit.

By Kim Ngoc

Other News

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.

Vietnam targets higher-quality FDI under Resolution 10

Vietnam targets higher-quality FDI under Resolution 10

During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

The projects in Phu Quoc have been implemented under tight deadlines. Since May 2025, the Prime Minister has directed preparations for APEC 2027, including accelerated infrastructure development on the special zone. An Giang province and investors have subsequently launched a number of major projects involving complex technical requirements and demanding construction schedules.

Financial market reform plan targets high, sustained growth through 2045

Financial market reform plan targets high, sustained growth through 2045

The plan seeks to develop a balanced and modern financial market that is closely integrated with regional and global markets, strengthens the mobilisation and allocation of domestic and foreign capital, and enhances the market’s role as a key provider of medium- and long-term capital for the economy and as a major driver of sustained high economic growth.

An Giang aims to become leading maritime economic hub

An Giang aims to become leading maritime economic hub

Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.

Lien Khuong International Airport set to reopen on August 19

Lien Khuong International Airport set to reopen on August 19

Once operations stabilise, Lien Khuong International Airport in the Central Highlands province of Lam Dong is projected to serve approximately 6,800 passengers a day, nearly 1,000 more than before its temporary closure. Passenger throughput during the final four months of 2026 is forecast to reach around 816,000.

Global buyers turn to Ho Chi Minh City for sourcing

Global buyers turn to Ho Chi Minh City for sourcing

The growing number of international retailers and importers choosing Ho Chi Minh City as a sourcing destination underscores the city's transformation from a trade promotion venue into a regional procurement hub.

PM's conclusions set to clear bottlenecks, spur corporate growth

PM's conclusions set to clear bottlenecks, spur corporate growth

The PM called on the business community, business associations and the Vietnam Chamber of Commerce and Industry (VCCI) to strengthen self-reliance, innovation and competitiveness by improving governance, adopting advanced technologies, enhancing product quality and using capital more efficiently.

Incentive policies for high-tech agricultural zones

Incentive policies for high-tech agricultural zones

Under Decree No. 263/2026/ND-CP, qualified projects are given priority to participate in State support programmes as well as funds and policies on research and development, technological innovation, technology transfer, human resource training, investment promotion and trade promotion.