Vietnamese travellers seek nature, culture, discovery in summer 2026

Stretching for more than 3,200 kilometres, Vietnam’s coastline boasts hundreds of beaches, ranging from long stretches of white sand and crystal-clear waters to secluded bays surrounded by lush mountains and tropical forests.

One of the exhibition's highlights is the "Our Sound" installation, where visitors become part of the artwork itself. As multiple participants interact simultaneously, sound and light merge into a shared composition, conveying messages of connection, sharing and collective responsibility for building sustainable communities in harmony with nature.

Da Nang is home to nearly 70 craft villages and traditional craft villages, along with around 3,000 craft establishments; many of these have become popular tourist attractions.

Standing on the historic land of Quang Tri, alongside the Ben Hai River, the Quang Tri Ancient Citadel and the national martyrs’ cemeteries, people are reminded of the true value of peace and the sacrifices made for national independence, freedom and reunification.

The photo exhibition featured vivid images of Vietnam's majestic natural scenery, rich cultural heritage, distinctive customs and centuries-old traditional craft villages.

Under the country’s 2026–2030 digital economy and digital society development programme, the sector has been identified as one of the priority ones for accelerating digital transformation to improve governance efficiency, service quality, and visitor experiences.

A series of cultural events honouring Vietnamese President Ho Chi Minh has been held in Montreuil, France, highlighting his enduring legacy while strengthening cultural ties and friendship between Vietnam and France.

Located about 80km from downtown Ho Chi Minh City, Dinh Mountain stretches across Tan Hai, Long Huong, and Chau Pha wards.

PSNews - The UAE Embassy in Vietnam also confirmed that Vietnamese citizens holding ordinary passports, and their eligible accompanying family members, are able to get a visa on arrival from June 25, 2026 as long as they meet the above requirements.

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

PSNews - From a land that once endured some of the greatest suffering during the war, Quang Tri today is rising to become a meeting point for connection, reconciliation, and the promotion of a global message of peace.

Nestled among coastal sand dunes in Cam Ranh, the project was conceived with a strong commitment to respecting the natural landscape and harnessing water as its central element. Rather than creating a visually dominant structure, the design blends into the terrain, making use of sand layers, native vegetation and open spaces to strengthen the connection between people and nature.

Hue is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than 19 trillion VND in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.

With coordinated efforts in planning, infrastructure development, product diversification, human resources training, digital transformation and destination branding, Phu Tho is well-positioned to transform tourism into a spearhead economic sector and a new engine of sustainable growth in the years ahead.

As the tourism sector seeks to increase visitor spending and extend stays, the development of the night-time economy is increasingly seen as a way to create new tourism products, enhance destination appeal and support sustainable urban growth.

As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.

With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.

Implemented under Plan 628, a joint initiative between the Ministry of Public Security and the Ministry of Agriculture and Environment, the campaign marks a shift towards a more coordinated and long-term approach to protecting wildlife and natural resources.

According to experts, Vietnam needs a systematic and long-term strategy to bring its children’s literature to the world. This includes strong support for authors, illustrators, editors, translators, and copyright specialists, as well as greater participation in international book fairs as part of a cultural industry development strategy.

Scheduled for June 19-21 at Bong Lai Islet on Tinh Tam Lotus Lake in Phu Xuan ward, one of Hue’s most renowned scenic landmarks and a symbol of royal garden art, the festival draws inspiration from the lotus’s enduring beauty in court culture. The event aims to honour local heritage while offering visitors a distinctive summer tourism experience.