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According to information from Viettel Global, Mytel - Viettel’s brand in Myanmar reached the milestone of 3 million customers after 3 months of its launch.
Prior to launching Mytel, the target Viettel Global ambitiously set is to reach 2-3 million customers in 2018. After only one month of its launch, however, this target has been changed to 4 million customers in 2018 and Mytel is expected to be profitable by the end of 2019. Among Mytel’s more than 3 million active customers, there are more than 70% of customers using 4G services; This is also the record of Viettel’s global markets.
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According to results from a survey on new mobile markets held in Myanmar, there are more than 90% of the respondents most impressed with Mytel operator. In addition, 94% of respondents said they know that Mytel is the fourth operator in Myanmar and was from Vietnam.
That the 3-million milestone of customers after 3 months of opening in Myanmar is thanks to the close cooperation, unification of the company’s objectives and development strategy between Viettel and Myanmar shareholders, said Mr. Nguyen Thanh Nam, General Director of Mytel. Moreover, this achievement is accompanied by the positive results originating from the provision of telecommunications product ecosystems for businesses.
The total value of contracts from corporate customers, only after one month of launch, amounted to more than $2.4 million and 30,000 mobile subscribers. At this rate, Mytel is expected to reach 200,000 mobile subscribers from businesses by the end of 2018. This is also a record number because, for a newly-established telecommunications network, they are often in need of focusing entirely on individual customers.
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In Myanmar, Mytel is the only telecommunications company that can provide a complete package of mobile, fixed line, transmission line and IT services nationwide.
The rapid acquisition of large number of customers from the corporate sector is thanks to the strategy of carefully preparing the infrastructure, apparatus and services for the corporate market nationwide before the launch.
In addition, Mytel has achieved great advantage thanks to the rapid cooperation with many major distributors, especially Skynet, the largest television provider in Myanmar. With more than 400 agents, 130,000 selling points and more than 1 million customers nationwide, Skynet is a great opportunity for Mytel in 2018 and in the future.
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It seems to be said that among Viettel’s 10 international markets, Myanmar is the largest and highest expected market in 2018 in terms of growth although in the beginning of operation, due to high cost and depreciation, Mytel’s planned loss will have effect over Viettel Global’s earnings. However, with its milestone of 3 million customers in Myanmar, Viettel has reached a new record for growth in subscriber growth.
In Vietnam, it takes Viettel more than 18 months to reach 3 million customers and this is also the historical growth rate in the telecom industry in 2006. Mytel's growth rate is also unique and it is so hard for any mobile firm in the world to achieve in the context of a slowdown in the global telecommunication market. It is expected that Mytel will be profitable soon and is a significant contributor to Viettel Global’s earnings in the future.
