Efforts to maintain traditional fish sauce industry

PSNews – Huynh Ke fish sauce producer in VinhLinh district of the Quang Tri Province has made major efforts to overcome difficulties to maintain its brand as the Vietnamese traditional fish sauce industry was badly affected by the recent marine environmental incident.

The recent marine environmental incident, according to experts, has badly affected the agricultural sector in general and the fishery industry in particular.

Although the Government has taken a number of effective approaches to help people overcome consequences of the incident as well as handled but the marine pollution, the fishing industry is still suffering negative effects, such as consumers concerning fish quality.

Ms. Huynh then showed her brand’s fish sauce quality, saying the fish’s incubation period of her production facility is more than 2 years; that means the fish is now used to make sauce has been caught a long time before the incident.
Ms. Huynh then showed her brand’s fish sauce quality, saying the fish’s incubation period of her production facility is more than 2 years; that means the fish is now used to make sauce has been caught a long time before the incident.

Le Thi Huynh, owner of the Huynh Ke Fish Sauce brand said, its total revenue has fallen down 5 times, reaching only 300 million VND from 1.5 billion VND as before the incident.

Explaining the problem, she said, the main reason is that consumers are daunted that local traditional fish sauce is made from poisoned fish. 

“Only local people, who clearly know the quality and hygiene of Huynh Ke fish sauce, keep buying our product,” she added.

Ms. Huynh then showed her brand’s fish sauce quality, saying the fish’s incubation period of her production facility is more than 2 years; that means the fish is now used to make sauce has been caught a long time before the incident.

She added that only good and fresh fish was chosen to make the sauce, and that the production process was well cared in a hygienic way. Huynh Ke traditional fish sauce firm, according to Ms. Huynh, is underway to upgrade its production facilities, aiming to improve the quality and designs of its products, despite difficulties.

She also believed that consumers will soon return to the use of traditional fish sauce.

For the last 30 years, the Huynh Ke traditionally-made fish sauce brand has received a number of certificates and prestigious awards, including a Certificate of Merit for effective business performance by the Prime Minister.

by Phung Nguyen

Other News

Vietnam moves to adapt to rapid population ageing, expand silver economy

Vietnam moves to adapt to rapid population ageing, expand silver economy

The International Day of Older Persons 2026, themed “The Age of Longevity: Rethinking Systems for Longer Lives,” highlights the need to develop healthcare, social security, labour-market and social-service systems in response to increasing life expectancy. For Vietnam, rapid population ageing is not only a demographic issue but also a development challenge.

Vietnamese, Lao localities bolster Front cooperation

Vietnamese, Lao localities bolster Front cooperation

Both sides agreed to keep educating officials, Party members, youth union groups and the broader public, especially young people in both provinces, on the great friendship, special solidarity, comprehensive cooperation and strategic cohesion between Vietnam and Laos.

Urgent rescue launched for Merchant Mariner off Quang Ngai

Urgent rescue launched for Merchant Mariner off Quang Ngai

The captain discovered water entering ballast tanks No. 4, 5 and 6 on the port side, causing the vessel to list slightly. Initial assessments indicated that the vessel may have struck an underwater rock formation while underway.

Publishing copyright caught in crossfire of piracy, AI

Publishing copyright caught in crossfire of piracy, AI

Publishing copyright is entering an entirely new phase. As AI becomes increasingly capable of generating text, summarising books, mimicking writing styles and producing content at enormous speed, ensuring copyright protection is becoming more difficult.

Heavy rains cause widespread damage in Phu Tho, Thanh Hoa

Heavy rains cause widespread damage in Phu Tho, Thanh Hoa

Prolonged heavy rains from September 13–17 have caused flooding and landslides, damaging homes, crops, roads and infrastructure in Phu Tho and Thanh Hoa provinces, with local authorities mobilising forces for emergency response.

Quang Ninh police bust 38.4 million USD transnational cybercrime ring

Quang Ninh police bust 38.4 million USD transnational cybercrime ring

Quang Ninh city's Public Security Department warned individuals, agencies and businesses not to publicly disclose or provide personal information or bank account details on social media, and urged organisations and businesses to strictly comply with regulations on protecting customers’ personal data.

Search area expanded to recover more martyrs' remains in Quang Tri

Search area expanded to recover more martyrs' remains in Quang Tri

The continued recovery of martyrs’ remains provides valuable information and further evidence of those who fought and sacrificed their lives for national independence and freedom. It also encourages search teams to persist in locating fallen soldiers still lying on former battlefields, contributing to the effective implementation of the 500-day campaign and reflecting Vietnam’s long-standing tradition of gratitude.

Vietnam to screen students nationwide for five health risks from 2028

Vietnam to screen students nationwide for five health risks from 2028

Vietnam will launch nationwide screening for five groups of school-related diseases and health conditions among students from preschool through high school from 2028, including overweight and obesity, refractive errors, spinal curvature, oral diseases and mental health disorders.