First Vietnam Pho Festival 2023 held in Japan

The Vietnam Pho Festival 2023, the first of its kind, kicked off in Yoyogi Park, Tokyo on October 7, as part of celebrations for the 50th anniversary of Vietnam-Japan diplomatic ties.

Speaking at the opening ceremony, Vietnamese Ambassador to Japan Pham Quang Hieu said in recent years, the number of Japanese restaurants serving Vietnamese cuisine has been steadily increasing, with 'Pho' being one of the most ordered and increasingly popular dishes in Japan.

He said the two-day festival is the first of its kind in Japan to introduce Vietnamese cuisine, particularly Pho, a unique Vietnamese dish. It is also expected to further tighten people-to-people exchange and lasting friendship between Vietnam and Japan.

First Vietnam Pho Festival 2023 held in Japan -0
At the Vietnam Pho Festival 2023 (Photo: VNA)

Tran Xuan Toan, Deputy Editor-in-Chief of Tuoi Tre newspaper and head of the organising board, said more than 50 food processors from southern provinces are also joining trade and investment promotion activities at this festival.

He added that it is also the first time a Pho festival has been held abroad.

In addition to directly introducing the flavours of Pho, the event also features various promotional activities for Pho, including rice noodle roll performances, a talk show called "Tinh yeu Pho Viet" (The Love for Vietnamese Pho) with the participation of artisans, experts and celebrities from both Vietnam and Japan, a competition for Japanese people to create Vietnamese Pho, and an exhibition and video screenings providing information and the history of the dish.

As part of the festival, a trade promotion event for over 110 Vietnamese and Japanese producers and traders of food and products derived from rice and starch was also held.

Among 40 booths, about half of them dedicate to serving Pho, including several Vietnamese restaurants. The two-day event is expected to attract hundreds of thousands of visitors.

VNA

Other News

UAE grants visa-on-arrival for eligible Vietnamese citizens

UAE grants visa-on-arrival for eligible Vietnamese citizens

PSNews - The UAE Embassy in Vietnam also confirmed that Vietnamese citizens holding ordinary passports, and their eligible accompanying family members, are able to get a visa on arrival from June 25, 2026 as long as they meet the above requirements.

Hanoi festival celebrates cultural heritage of lotus

Hanoi festival celebrates cultural heritage of lotus

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

Vietnam's Hidden Spa-Water Hope wins top jury prize at Architizer A+Awards 2026

Vietnam's Hidden Spa-Water Hope wins top jury prize at Architizer A+Awards 2026

Nestled among coastal sand dunes in Cam Ranh, the project was conceived with a strong commitment to respecting the natural landscape and harnessing water as its central element. Rather than creating a visually dominant structure, the design blends into the terrain, making use of sand layers, native vegetation and open spaces to strengthen the connection between people and nature.

Heritage resources fuel Hue's new growth ambitions

Heritage resources fuel Hue's new growth ambitions

Hue is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than 19 trillion VND in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.

Phu Tho moves to unlock tourism potential after administrative mergence

Phu Tho moves to unlock tourism potential after administrative mergence

With coordinated efforts in planning, infrastructure development, product diversification, human resources training, digital transformation and destination branding, Phu Tho is well-positioned to transform tourism into a spearhead economic sector and a new engine of sustainable growth in the years ahead.

AI ushers in a new era for digital art

AI ushers in a new era for digital art

As cultural industries and the creative economy gain momentum, AI is proving valuable in improving efficiency, streamlining operations and enabling creators to focus more on artistic content.

Green tourism charts a new course for Vietnam

Green tourism charts a new course for Vietnam

With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.

Wildlife protection drive delivers encouraging conservation gains

Wildlife protection drive delivers encouraging conservation gains

Implemented under Plan 628, a joint initiative between the Ministry of Public Security and the Ministry of Agriculture and Environment, the campaign marks a shift towards a more coordinated and long-term approach to protecting wildlife and natural resources.

Vietnam seeks strong global presence for its children's books

Vietnam seeks strong global presence for its children's books

According to experts, Vietnam needs a systematic and long-term strategy to bring its children’s literature to the world. This includes strong support for authors, illustrators, editors, translators, and copyright specialists, as well as greater participation in international book fairs as part of a cultural industry development strategy.

Lotus Festival lights up Hue's summer

Lotus Festival lights up Hue's summer

Scheduled for June 19-21 at Bong Lai Islet on Tinh Tam Lotus Lake in Phu Xuan ward, one of Hue’s most renowned scenic landmarks and a symbol of royal garden art, the festival draws inspiration from the lotus’s enduring beauty in court culture. The event aims to honour local heritage while offering visitors a distinctive summer tourism experience.

ASEAN city leaders explore Hanoi's heritage sites

ASEAN city leaders explore Hanoi's heritage sites

At the Imperial Citadel of Thang Long, delegates visited the Doan Mon Gate and learnt about the formation and development of the ancient capital through different historical periods at display spaces. They also explored the Kinh Thien Palace’s Dragon Steps (large stone steps with dragon carvings), regarded as the political and ceremonial centre of the imperial citadel during successive Vietnamese dynasties.

Heritage takes centre stage at Da Nang International Fireworks Festival 2026

Heritage takes centre stage at Da Nang International Fireworks Festival 2026

Vietnam's Z121 Vina Pyrotech impressed spectators at Da Nang International Fireworks Festival (DIFF) 2026 with a display deeply rooted in national identity. Using modern pyrotechnic technology, the team recreated the image of the palm tree, a symbol of the ancestral land of Phu Tho, before closing with a spectacular synchronised fireworks finale set to the iconic song Noi vong tay lon (Joining Hands Together), drawing enthusiastic applause from audiences.

Phong Nha – Ke Bang earns UNESCO World Biosphere Reserve status

Phong Nha – Ke Bang earns UNESCO World Biosphere Reserve status

The recognition marks the third UNESCO accolade for Phong Nha – Ke Bang, which was inscribed as a World Natural Heritage Site in 2003 and again in 2015. The latest designation highlights the park's global ecological significance while opening new prospects for conservation and sustainable development.

Night-time economy drives growth of Hanoi's cultural industries

Night-time economy drives growth of Hanoi's cultural industries

Under the Politburo’s Resolution No. 80-NQ/TW on the development of Vietnamese culture, Hanoi has been given fresh opportunities to leverage its cultural, historical, tourism and creative assets. The city’s recently approved project on developing the night-time economy for 2026–2030, with a vision to 2045, is expected to create momentum for cultural industry growth while enhancing Hanoi’s standing as a creative and modern city with a distinctive identity.

Efforts made to preserve, promote values of Non nuoc Cao Bang global geopark

Efforts made to preserve, promote values of Non nuoc Cao Bang global geopark

UNESCO presented certificates to 12 newly designated UNESCO Global Geoparks and 44 others that successfully passed revalidation in Paris on April 27, 2026. Among them, Vietnam’s Non Nuoc Cao Bang Global Geopark was once again honoured, reaffirming its outstanding heritage and sustained efforts in preservation and promotion.