On September 2, fried rice using ST25 rice ingredients from Vietnam became a "special lunch" at the Japanese Cabinet Office.
A representative of Spice House Co., Ltd., a distributor of ST25 rice in Japan, said that ST25 rice had won the title "The best rice in the world" in 2019 and is trusted by many people. Therefore, Spice House has cooperated with Kiraboshi Bank and Suntomi International Company (importing company) to bring ST25 rice from Vietnam to Japanese consumers.
In order to bring ST25 rice into the Japanese market, Vietnamese enterprises must pass more than 600 strict technical standards and the very high requirements of Japanese consumers.
In the brochure located at the Cabinet Office of Japan, the ST25 fragrant rice is famous delicious rice from Vietnam and fully introduced from planting, quality monitoring, harvesting, packaging and preservation; the processes are strictly controlled to ensure the quality of fragrant and firm rice grains, and naturally sweet rice grains.
The export of ST25 rice to the Japanese market is a proof that Vietnam's rice meets the very high standards.
Statistics of Japan Customs showed that in 2021, Viet Nam’s rice export turnover to Japan valued ¥ 48.7 million, an increase of 73 percent compared to 2020.
In 2019, Vietnamese ST25 rice was recognised as the world’s best type of rice. Since 2021, it has been widely sold in the Vietnamese market and has made inroads into several demanding markets, such as Sweden and Germany.
As reported, on September 2, French retail supermarket chain E.Leclerc has started selling Vietnamese rice. The event is a part of Vietnam Mid-Autumn Festival, aiming to promote and spread Vietnamese culture, cuisine and image in France.
Mr. Thierry Jodet - Director of E.Leclerc Viry Chatillon said that the appearance of Vietnamese rice in France reflects the efforts of Vietnam and France in promoting trade cooperation. In addition, it also shows that Vietnamese rice has met strict European standards.
In this first phase, 860 tons of Jasmin rice will be sold throughout the E.Leclers system for the medium segment. In the coming time, TT foods and E.Leclerc are expected to import higher quality rice to serve the high segment during the Vietnamese week in November and the Lunar New Year.
