Jetstar Pacific to rebrand as Pacific Airlines

PSNews - Vietnam Airlines recently announced that Jetstar Pacific Airlines’ shareholder Qantas Airways Ltd. is withdrawing from the joint venture and has plans to transfer its 30-percent stake in the budget carrier to Vietnam Airlines.

The move comes following Vietnam Airlines and Australia’s Qantas Group reaching an agreement aimed at promoting changes to Jetstar Pacific in an effort to improve the profitability and business operations of the low-cost carrier while simultaneously increasing its size and developing Vietnam Airlines’ own brand within the domestic aviation market.

Pacific Airlines will also move to switch its reservation system from Navitaire to the Saber system used by Vietnam Airlines to synchronise the flight network, booking procedures, and features for customers.

“Low-cost carriers will play a certain role in supporting the return of travel as restrictions ease, and by streamlining functions, Pacific Airlines can remain competitive, inherit many of the efficiencies of Vietnam Airlines and continue to offer the low fares our customers expect,” said Vietnam Airlines executive vice president and Pacific Airlines chairman, Trinh Hong Quang.

Indeed, through the synchronisation of the sale and flight network, Pacific Airlines and Vietnam Airlines will be able to enhance operational efficiency along with competitiveness in both the traditional and low-cost aviation segment in order to bounce back in the post-pandemic period.

Quang expressed his hope that the dual branding strategy will allow both companies to expand their scale whilst fulfilling long-term development goals and contributing to consolidating the leading position that Vietnam Airlines enjoys in the local aviation market.

Gareth Evans, senior leader of Qantas Group and CEO of Jetstar Group, emphasised the need to optimise the advantages of Vietnam Airlines and its potential within the domestic market as the synchronisation of the booking system is set to help Pacific Airlines reduce costs and create a solid foundation in which the airline can rebound following the removal of international travel restrictions.

Following the rebranding, Vietnam Airlines and Pacific Airlines are set to continue creating a product chain that is expected to meet the diverse needs of customers from the low-end to high-end segment and bringing a range of benefits for both customers and businesses to enjoy.

By Linh Bui

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