Jetstar Pacific to rebrand as Pacific Airlines

PSNews - Vietnam Airlines recently announced that Jetstar Pacific Airlines’ shareholder Qantas Airways Ltd. is withdrawing from the joint venture and has plans to transfer its 30-percent stake in the budget carrier to Vietnam Airlines.

The move comes following Vietnam Airlines and Australia’s Qantas Group reaching an agreement aimed at promoting changes to Jetstar Pacific in an effort to improve the profitability and business operations of the low-cost carrier while simultaneously increasing its size and developing Vietnam Airlines’ own brand within the domestic aviation market.

Pacific Airlines will also move to switch its reservation system from Navitaire to the Saber system used by Vietnam Airlines to synchronise the flight network, booking procedures, and features for customers.

“Low-cost carriers will play a certain role in supporting the return of travel as restrictions ease, and by streamlining functions, Pacific Airlines can remain competitive, inherit many of the efficiencies of Vietnam Airlines and continue to offer the low fares our customers expect,” said Vietnam Airlines executive vice president and Pacific Airlines chairman, Trinh Hong Quang.

Indeed, through the synchronisation of the sale and flight network, Pacific Airlines and Vietnam Airlines will be able to enhance operational efficiency along with competitiveness in both the traditional and low-cost aviation segment in order to bounce back in the post-pandemic period.

Quang expressed his hope that the dual branding strategy will allow both companies to expand their scale whilst fulfilling long-term development goals and contributing to consolidating the leading position that Vietnam Airlines enjoys in the local aviation market.

Gareth Evans, senior leader of Qantas Group and CEO of Jetstar Group, emphasised the need to optimise the advantages of Vietnam Airlines and its potential within the domestic market as the synchronisation of the booking system is set to help Pacific Airlines reduce costs and create a solid foundation in which the airline can rebound following the removal of international travel restrictions.

Following the rebranding, Vietnam Airlines and Pacific Airlines are set to continue creating a product chain that is expected to meet the diverse needs of customers from the low-end to high-end segment and bringing a range of benefits for both customers and businesses to enjoy.

By Linh Bui

Other News

Data-driven land valuation to curb speculation: Experts

Data-driven land valuation to curb speculation: Experts

From a property-market perspective, Do Thi Thu Giang, National Director of Valuation and Advisory at Savills Vietnam, said the orientations under Resolution No. 21-NQ/TW could make the market more transparent and efficient, with property values increasingly tied to actual development and use potential.

Resolution No. 19-NQ/TW sets new growth drivers for Vietnam

Resolution No. 19-NQ/TW sets new growth drivers for Vietnam

Science and technology, innovation, digital transformation and AI must be translated into higher productivity rather than pursued as ends in themselves. At the same time, people should be placed at the centre of development, not merely viewed as a resource but as the ultimate objective of development policies.

Expo to open door for Vietnamese suppliers to enter US market

Expo to open door for Vietnamese suppliers to enter US market

US retail giant Target is seeking Vietnamese suppliers of household goods, home textiles, children’s products, personal care and beauty products, with a focus on companies capable of manufacturing and developing products that meet requirements on quality, design and supply chain management.

2026 Banking Sector Digital Transformation to open in Hanoi

2026 Banking Sector Digital Transformation to open in Hanoi

The annual event, which will be held on August 18-19, 2026, at the ICE International Exhibition Centre, 91 Tran Hung Dao Street, Hanoi, is expected to attract around 324 delegates and feature 21 booths representing credit institutions, payment intermediary service providers, and technology companies.

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.

Vietnam targets higher-quality FDI under Resolution 10

Vietnam targets higher-quality FDI under Resolution 10

During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

The projects in Phu Quoc have been implemented under tight deadlines. Since May 2025, the Prime Minister has directed preparations for APEC 2027, including accelerated infrastructure development on the special zone. An Giang province and investors have subsequently launched a number of major projects involving complex technical requirements and demanding construction schedules.

Financial market reform plan targets high, sustained growth through 2045

Financial market reform plan targets high, sustained growth through 2045

The plan seeks to develop a balanced and modern financial market that is closely integrated with regional and global markets, strengthens the mobilisation and allocation of domestic and foreign capital, and enhances the market’s role as a key provider of medium- and long-term capital for the economy and as a major driver of sustained high economic growth.

An Giang aims to become leading maritime economic hub

An Giang aims to become leading maritime economic hub

Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.