National brands to be announced on Dec 20

A selection of 97 Vietnamese producers of national-branded products from this year will be announced at a ceremony at the Hanoi Opera House in downtown Hanoi on December 20.
A ceremony announcing producers of national-branded products in 2016 (Photo: VNA)

A ceremony announcing producers of national-branded products in 2016 (Photo: VNA)

The information was revealed at a press conference held by the Ministry of Industry and Trade’s Vietnam Trade Promotion Agency (Vietrade) on December 12.

Vietrade General Director Vu Ba Phu said that this year, about 1,500 enterprises have registered or been nominated by ministries, state agencies, cities, provinces, and industry associations to achieve national brand status. Among them, 97 businesses were selected, he noted.

Established in 2003, the Vietnam National Brand Programme aims to improve local businesses’ awareness and ability in building, developing, and protecting brands. This will help develop strong trademarks and contribute to enhancing the reputation of Vietnamese products both domestically and internationally.

The Vietnam National Brand Programme is not a branding award ceremony, but rather the only Vietnamese Government programme to advertise the country’s image and trademark through products and services, Phu added.

According to the Vietrade, the national brand enterprise selection is conducted every two years in order to encourage them to continue to share and pursue the values of the programme including quality, innovation, creativity, and pioneering capacity.

On the basis of promoting these values, firms compete in their industries and fields of production and business based on constant innovation and improved product quality. 

In October, Brand Finance – the world’s leading independent branded business valuation and strategy consultancy – valued Vietnam’s national brand at 235 billion USD, a year-on-year increase of 16 percent.

Vietnam’s national brand value has moved up two places from the 2017 ranking, to rank 43rd this year thanks to implementation of its national programme “Vietnam Value.”

This now places the country among the world’s top 50 most valuable national brands.

VNA

Other News

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.

Vietnam targets higher-quality FDI under Resolution 10

Vietnam targets higher-quality FDI under Resolution 10

During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

Government proposes special mechanisms to unblock APEC 2027 projects in Phu Quoc

The projects in Phu Quoc have been implemented under tight deadlines. Since May 2025, the Prime Minister has directed preparations for APEC 2027, including accelerated infrastructure development on the special zone. An Giang province and investors have subsequently launched a number of major projects involving complex technical requirements and demanding construction schedules.

Financial market reform plan targets high, sustained growth through 2045

Financial market reform plan targets high, sustained growth through 2045

The plan seeks to develop a balanced and modern financial market that is closely integrated with regional and global markets, strengthens the mobilisation and allocation of domestic and foreign capital, and enhances the market’s role as a key provider of medium- and long-term capital for the economy and as a major driver of sustained high economic growth.

An Giang aims to become leading maritime economic hub

An Giang aims to become leading maritime economic hub

Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.

Lien Khuong International Airport set to reopen on August 19

Lien Khuong International Airport set to reopen on August 19

Once operations stabilise, Lien Khuong International Airport in the Central Highlands province of Lam Dong is projected to serve approximately 6,800 passengers a day, nearly 1,000 more than before its temporary closure. Passenger throughput during the final four months of 2026 is forecast to reach around 816,000.

Global buyers turn to Ho Chi Minh City for sourcing

Global buyers turn to Ho Chi Minh City for sourcing

The growing number of international retailers and importers choosing Ho Chi Minh City as a sourcing destination underscores the city's transformation from a trade promotion venue into a regional procurement hub.

PM's conclusions set to clear bottlenecks, spur corporate growth

PM's conclusions set to clear bottlenecks, spur corporate growth

The PM called on the business community, business associations and the Vietnam Chamber of Commerce and Industry (VCCI) to strengthen self-reliance, innovation and competitiveness by improving governance, adopting advanced technologies, enhancing product quality and using capital more efficiently.

Incentive policies for high-tech agricultural zones

Incentive policies for high-tech agricultural zones

Under Decree No. 263/2026/ND-CP, qualified projects are given priority to participate in State support programmes as well as funds and policies on research and development, technological innovation, technology transfer, human resource training, investment promotion and trade promotion.