Vietnam now a prospective hub for Italian businesses

Italian businesses are flocking to Vietnam to find opportunities in a wide range of fields, from footwear to interior design products.

vietnam now a prospective hub for italian businesses hinh 0
A delegation of 26 Italian enterprises showcased machinery and equipment for the footwear and leather-related industries at Shoes & Leather Vietnam 2018

Paolo Lemma, Italian trade commissioner to Vietnam, said that Vietnam is becoming a prospective hub for Italian companies to set up business and capitalise on the country’s young population and rising disposable income. Italian companies have expressed interest in various sectors including footwear, plastics, fashion, food and beverage, as well as high-end interior furniture.

He is also upbeat about the positive prospect as Vietnam and the EU are likely to sign the EU-Vietnam Free Trade Agreement (EVFTA) soon. The FTA will allow Vietnamese companies to access the European market while opening up opportunities for Italian companies.

He elaborated that Vietnamese exporters need to be compliant with the EU's strict import regulations, such as healthy and environmentally friendly products. To meet the requirements, Vietnamese companies should upgrade equipment and technology to meet European standards, which is likely to increase the sales of Italian machinery in Vietnam.

Comelz Italia, specialising in providing CNC cutting machines for the bag and shoes industry, has recorded an annual growth rate of 40 per cent in Vietnam. Fabrizio Bellagamba, Far East area manager of Comelz Italia, said that Vietnam is the company’s fastest growing market in the world. The company has established a representative office in Ho Chi Minh City in 2012 to tap into the market’s growth.

He said the majority of its clients in Vietnam are foreign manufacturers from Taiwan and the Republic of Korea. The company has sold 100 machines in the country in 2017 and another 140 machines in 2018. It is also expected to increase sales to Vietnamese footwear makers who are looking to climb up the value chain and penetrate in the overseas market.

Comelz Italia was among the 26 Italian enterprises showcasing machinery and equipment for the footwear and leather-related industries at Shoes & Leather Vietnam 2018. Most of the companies participating in the expo already had suppliers, agents or representative offices in Vietnam. However, they are looking for further opportunities in the emerging market, fostering cooperation with Vietnamese enterprises and searching for new partners.

According to the Italian Trade Agency, the export turnover of the Italian leather and footwear sector reached EUR440 million ($516.19 million) in 2017, up more than 10 per cent on-year. In Vietnam, the export value is even more remarkable. The sales of machinery and equipment in the sector were over EUR30 million ($35.19 million) in Vietnam, doubling on-year.

Last month, seven Italian companies specialising in furniture and interior design also paid a working visit to Vietnam to explore the market. Well-known Italian brands include Badari Lighting, Cantori, Diemme Cucine, Formitalia, Officina Luce, Sicis, and Versace.

The Italian businesses agree that there is immense potential for partnership between the two countries in the field. Vietnam’s furniture imports over the last three years grew at an average annual rate of 33 per cent. Meanwhile, Italy leads in the EU and is third in the world as a source market, accounting for almost seven per cent of Vietnam’s furniture imports.

Vietnam’s urbanisation rate grows by 3.4 per cent each year, making it the fastest in Southeast Asia. The supply of residential buildings, hotels, and resorts is increasing at an annual average of 20 per cent, especially in Hanoi, Ho Chi Minh City, and main tourist destinations. The development of the real estate market is expected to continue to have a major impact on high-end furniture demand. These positive indicators have enhanced the interests of the Italian furniture and interior design products in Vietnam.

VIR

Other News

Vietnam accelerates innovation to boost growth, competitiveness

Vietnam accelerates innovation to boost growth, competitiveness

By 2030, Vietnam aims to rank among the world’s top 40 in the GII; raise total social investment in R&D to at least 2% of GDP, with non-State funding accounting for over 60%; increase international scientific publications by an average of 10% annually; and raise the number of patent applications and granted patents by an average of 16-18% annually.

Vietnam sees high growth prospects

Vietnam sees high growth prospects

Experts from the Institute of Vietnam and World Economy under the Vietnam Academy of Social Sciences noted the quality of recent growth as the high growth rate has been recorded against an increasingly higher comparative base.

Vietnam seeks bigger share of global Halal market

Vietnam seeks bigger share of global Halal market

Vietnam's Halal exports remain modest at around 900 million USD a year, accounting for less than 1% of the global market. Most exports are still raw agricultural and seafood products. Only around 1,000–1,300 Vietnamese businesses obtained or maintained Halal certification during 2024–2026.

Hanoi sets up inter-agency mechanism to operate carbon market

Hanoi sets up inter-agency mechanism to operate carbon market

Under a decision of the municipal People’s Committee on establishing an inter-agency working group, departments and agencies are responsible for identifying facilities subject to greenhouse gas inventories, developing emissions-reduction plans and studying projects capable of generating carbon credits.

Shrimp exports reach 3.3 billion USD in eight months

Shrimp exports reach 3.3 billion USD in eight months

According to data from the Vietnam Customs cited by the Vietnam Association of Seafood Exporters and Producers (VASEP), shrimp exports reached 478.5 million USD in August, up 4.2% from the same month last year. The eight-month total stood at 3.3 billion USD, representing a year-on-year increase of 12%.

Russian investors explore opportunities in Vietnam's real estate market

Russian investors explore opportunities in Vietnam's real estate market

Vietnam is seen as a potential market, with considerable room for growth in real estate, particularly commercial property, compared with some regional markets. Strong Vietnam-Russia ties and opportunities to establish foreign-invested enterprises are also considered favourable for Russian investors.

Phu Quoc airport planning adjusted to serve APEC 2027

Phu Quoc airport planning adjusted to serve APEC 2027

For 2021-2030, the Civil Aviation Authority of Vietnam proposed bringing forward the investment in a parallel taxiway system and a connecting taxiway north of Runway No. 2 at Phu Quoc International Airport, in order to connect with the aircraft maintenance and repair facility (hangar) planned for the northern area of ​​the airport.

Policy, infrastructure emerge as new advantages in FDI attraction

Policy, infrastructure emerge as new advantages in FDI attraction

From policy and infrastructure to industrial real estate, Vietnam’s FDI advantages are broadening towards a more integrated production ecosystem, offering investors a stronger combination of conditions for high-value, technology-intensive and long-term projects.

Logistics upgrade vital to 1-trillion-USD trade target: experts

Logistics upgrade vital to 1-trillion-USD trade target: experts

As trade expands, systemic bottlenecks across transport networks, warehousing, ports, border gates, and industrial zones are becoming more apparent. Experts emphasise the need to shift from a fragmented, project-by-project approach toward strategic management structured around trade corridors and integrated supply chains.

Ample room for Vietnam, US to deepen cooperation

Ample room for Vietnam, US to deepen cooperation

Do Ngoc Hung, Trade Counsellor and head of the Vietnam Trade Office in the US, said what stands out is not only the growth in trade volume but also the increasingly deep economic ties between the two countries.

Flexible fiscal policy helps drive economic growth

Flexible fiscal policy helps drive economic growth

According to the Ministry of Finance, State budget revenue in the first eight months of 2026 was estimated at 2.02 quadrillion VND (77.7 billion USD), equivalent to 80% of the annual estimate and up 16% year-on-year. Domestic revenue reached 1.75 quadrillion VND, accounting for 86.6% of total revenue and rising 16.6%.

Electronic components are produced at a factory in Hanoi. (Photo: VNA)

Hanoi's imports surge 41% in first eight months of 2026

Hanoi aims to achieve average annual export growth of at least 12% during 2026-30, with the city seeking to diversify export markets, boost high-tech and value-added products and reduce reliance on traditional markets.