Vietnam’s retail market sees new trends

Future trends of the Vietnamese retail market, including the use of digital and AI, were discussed by more than 400 retail experts at a seminar organised in HCM City on February 28 by Vincom Retail Joint Stock Company.

vietnam’s retail market sees new trends hinh 0
More than 400 retail industry experts and representatives took part in the “The Future of Vietnam’s Retail Industry” seminar in HCM City (Photo: VNA)

According to economic expert Ngo Tri Long, Vietnamese business are taking the lead in reinventing consumption trends and improving the standard of living in Vietnam.

The successful retailer, Long said, is one with strong capacity who understands what consumers need.

He said the main trends in the retail industry include improving customer’s experiences; combining retail and cultural activities; applying technologies in the retail system; integrating physical and digital; and the rise of APAC brands.

Rebecca Pearson, Deputy Director of CBRE Asia, in 2018, Vietnam ranked second in the world in terms of consumer confidence as its retail sector developed strongly. Many Vietnamese brands have reached out to the world, especially electronic products and delivery services. 

Vietnam has huge potential to develop its retail market, she stressed. 

Dinh Thi My Loan, President of the Association of Vietnam Retailers, told the seminar there is “big room for the modern retail sector to develop” since retail channels such as supermarkets, shopping centres and online shopping platforms account for less than 30 percent of the retail market.

The expansion of retail chains is also a strongly growing trend in the country, she noted.

Companies want to develop chains in all sectors like cosmetics, fashion, and food and beverages.

“Retail chain growth of 20-30 percent is expected this year,” Loan said.

The development of chains will help companies promote their brands, enhance their competitiveness, increase their revenue, and reduce risks, she said.

Dymfke Kuijpers, senior partner for consumer strategy and global retail for McKinsey, said that digital and AI were being used in shopping malls and that the lines between traditional retail and e-retail were blurring.

New technologies and AI are enabling stores to tighten links, and new types of partnership between operators and tenants are evolving, she said.

Companies at the seminar also shared their experience in developing retail chains.

VNA

Other News

Private economic sector poised for breakthrough growth

Private economic sector poised for breakthrough growth

More than a year after the Politburo's Resolution No. 68-NQ/TW on private sector development came into effect, expectations now extend beyond increasing the number of enterprises. The goal is to build a stronger business community with greater resilience, larger ambitions and the capacity to compete in global supply chains.

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam is expected to remain one of ASEAN’s fastest-growing economies in 2026, supported by resilient exports, strong investment inflows and an ambitious reform agenda, despite mounting global uncertainties, according to the World Bank’s latest Vietnam Economic Update released on May 15.

Ministry establishes monitoring framework for carbon market

Ministry establishes monitoring framework for carbon market

Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.

Biofuel ready for nationwide rollout

Biofuel ready for nationwide rollout

For biofuels, particularly E10, to develop successfully, stronger and more coordinated policies are needed, especially pricing mechanisms capable of creating a sufficiently attractive gap between E10 and mineral-based petrol, an expert has said.

Vietnamese farm produce promoted at African investment, trade forum

Vietnamese farm produce promoted at African investment, trade forum

The 12th Africa Forum for Investment & Commerce (AFIC 12) opened in Algiers, the capital of Algeria, on May 9, drawing around 2,000 participants, including officials, economists, businesses, financial and development organizagtions from 43 African countries and international partners, including Vietnam.

Int'l medical, pharmaceutical expo opens in Hanoi

Int'l medical, pharmaceutical expo opens in Hanoi

The exhibition, which runs until May 9 at the Hanoi International Centre for Exhibition, showcases advanced products and technologies across a range of fields, including pharmaceuticals, drug manufacturing machinery and equipment, medical devices, hospital and clinic services and dental equipment.

Mega projects to transform Ho Chi Minh City urban landscape

Mega projects to transform Ho Chi Minh City urban landscape

Leading the charge in this massive building spree is the new central city square in the core of the Thu Thiem new urban area. Spanning more than 20 ha, it’s the crown jewel of the Central Square and new administrative center complex.

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

The country’s stable political and economic environment provides a critical foundation for long-term sourcing strategies. At the same time, Vietnam has demonstrated a strong ability to scale up manufacturing, supported by a continuously expanding industrial base capable of meeting both high-volume demand and increasingly complex technical and quality requirements.

Vietnamese pomelos gain broader access to Australian market

Vietnamese pomelos gain broader access to Australian market

The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.

Vietnam's industry spearheads transition to circular economy

Vietnam's industry spearheads transition to circular economy

The circular economy is no longer just a policy choice. It has become an inevitable trend for delivering sustainable and green growth, sharpening competitiveness at home and abroad, and meeting Vietnam’s net-zero emissions target by 2050. It is now a prerequisite to sustain long-term economic expansion, particularly in industrial production and supporting industries.

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Vietnamese fresh produce and processed foods are increasingly recognised for their quality, with items such as cashew nuts, coffee and spices gaining popularity among Middle East consumers. In 2025, Vietnam’s farm produce exports to the UAE exceeded 445 million USD, up nearly 24% year-on-year.