Local products seek to present in Vietnam-based foreign marts

Hanoi authorities have been working hard to make more Vietnamese products present in foreign-invested supermarket chains in Vietnam, seeing it as an efficient channel for the products to reach the global market.

Vietnam’s retail market has seen the participation of big foreign names like Thailand’s Central Group and Japanese AEON, Takashimaya, 7-Eleven and FujiMart, however, the number of Vietnamese products sold at all these supermarkets still remain modest.

One out of ten Vietnamese suppliers have their goods showcased at the foreign supermarkets’ shelves due to the heat of pricing pressure and high discount rate requested by the distributors, retail sale expert Vu Vinh Phu said.

Inside Aeon Mall Long Bien, Hanoi. Photo: news.zing.vn
Inside Aeon Mall Long Bien, Hanoi. Photo: news.zing.vn

According to Vice Director of the Hanoi Investment, Trade and Tourism Promotion Centre Nguyen Thi Mai Anh, many Vietnamese firms fail to provide goods that fit quality requirements of the distributors.

Describing capital limitations as one of the main challenges for Vietnamese businesses, Anh said that even those who satisfy requests of the modern retail system, they are likely to lose right in their home playground.

“Foreign retailers prefer the “sell-now, pay-later” norm of trade, and domestic suppliers have to wait three or four weeks or even more than three months to get revenue,” she added.

She said that local firms should study consumers’ taste and market’s change as well. They should invest heavily in advanced technologies to save costs, and pay more attention to product design as well as food safety and hygiene. 

As part of efforts to bolster export to foreign distribution channels, the Ministry of Industry and Trade is implementing the “Developing Direct Participation of Vietnamese Enterprises on Foreign Distribution System up to 2020” programme, in which training courses to improve competitive capacity of the local firms will be held.

VNA

Other News

Private economic sector poised for breakthrough growth

Private economic sector poised for breakthrough growth

More than a year after the Politburo's Resolution No. 68-NQ/TW on private sector development came into effect, expectations now extend beyond increasing the number of enterprises. The goal is to build a stronger business community with greater resilience, larger ambitions and the capacity to compete in global supply chains.

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam remains ASEAN growth leader in 2026 despite global headwinds: WB

Vietnam is expected to remain one of ASEAN’s fastest-growing economies in 2026, supported by resilient exports, strong investment inflows and an ambitious reform agenda, despite mounting global uncertainties, according to the World Bank’s latest Vietnam Economic Update released on May 15.

Ministry establishes monitoring framework for carbon market

Ministry establishes monitoring framework for carbon market

Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.

Biofuel ready for nationwide rollout

Biofuel ready for nationwide rollout

For biofuels, particularly E10, to develop successfully, stronger and more coordinated policies are needed, especially pricing mechanisms capable of creating a sufficiently attractive gap between E10 and mineral-based petrol, an expert has said.

Vietnamese farm produce promoted at African investment, trade forum

Vietnamese farm produce promoted at African investment, trade forum

The 12th Africa Forum for Investment & Commerce (AFIC 12) opened in Algiers, the capital of Algeria, on May 9, drawing around 2,000 participants, including officials, economists, businesses, financial and development organizagtions from 43 African countries and international partners, including Vietnam.

Int'l medical, pharmaceutical expo opens in Hanoi

Int'l medical, pharmaceutical expo opens in Hanoi

The exhibition, which runs until May 9 at the Hanoi International Centre for Exhibition, showcases advanced products and technologies across a range of fields, including pharmaceuticals, drug manufacturing machinery and equipment, medical devices, hospital and clinic services and dental equipment.

Mega projects to transform Ho Chi Minh City urban landscape

Mega projects to transform Ho Chi Minh City urban landscape

Leading the charge in this massive building spree is the new central city square in the core of the Thu Thiem new urban area. Spanning more than 20 ha, it’s the crown jewel of the Central Square and new administrative center complex.

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

Vietnam establishes itself as one of region’s most dynamic manufacturing and supply bases

The country’s stable political and economic environment provides a critical foundation for long-term sourcing strategies. At the same time, Vietnam has demonstrated a strong ability to scale up manufacturing, supported by a continuously expanding industrial base capable of meeting both high-volume demand and increasingly complex technical and quality requirements.

Vietnamese pomelos gain broader access to Australian market

Vietnamese pomelos gain broader access to Australian market

The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.

Vietnam's industry spearheads transition to circular economy

Vietnam's industry spearheads transition to circular economy

The circular economy is no longer just a policy choice. It has become an inevitable trend for delivering sustainable and green growth, sharpening competitiveness at home and abroad, and meeting Vietnam’s net-zero emissions target by 2050. It is now a prerequisite to sustain long-term economic expansion, particularly in industrial production and supporting industries.

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Nearly 100 tonnes of Vietnamese fruits, vegetables airlifted to UAE

Vietnamese fresh produce and processed foods are increasingly recognised for their quality, with items such as cashew nuts, coffee and spices gaining popularity among Middle East consumers. In 2025, Vietnam’s farm produce exports to the UAE exceeded 445 million USD, up nearly 24% year-on-year.