AI application proves useful to improving tourists’ experience

Like e-commerce and retail, customers in the tourism and hotel industry now tend to book tours on the websites providing customised travel experiences.

Chatbot Danang Fantasticity has been regularly updated with tourism information (Source: danangsensetravel.com)

Chatbot Danang Fantasticity has been regularly updated with tourism information (Source: danangsensetravel.com)

Some surveys show that the mushrooming of social networks has facilitated new forms of communication via automatic interaction like chatbot. Chatbot hasn’t been used widely in Vietnam. However, Da Nang, a tourism hub in the central region, has become the second city in Southeast Asia to apply chatbot to tourism.

To help holidaymakers easily check information, the municipal Tourism Department coordinated with the Hekate Technology JSC to develop and pilot Chatbot Danang Fantasticity, the first automatic tourism information searching and support channel via text message conversation in Vietnam.

During the first six months since its debut, the app has been frequently updated with relevant information about famous destinations, events, weather, ATM locations, and hotlines, among others, according to the Da Nang Tourism Promotion Centre.

In Ho Chi Minh City, most of the tourists trying this type of artificial intelligence (AI) application held that this is a modern and useful tool for many circumstances that require quick response. This shows the rich potential of AI applications like chatbot in assisting customers and reforming tourism products and services.

Tran Binh Giang, founder of Tripi.vn - a travel e-commerce website, said since his company’s operations were semi-automated, the customer satisfaction score (CSAT) has surged by 98%, and expenses for each order halved. Given the benefits from AI apps, many experts said Vietnam’s tourism sector should promote the widespread application of AI achievements by building an AI development process and continually applying them in reality to measure their compatibility with the set targets.

They noted that in the tourism sector, chatbot has just been used to help customers book rooms, services, and products. It is necessary to connect with the suppliers of relevant products and services so as to create a complete chatbot ecosystem for tourism.

Pham Trinh Hong Phi, a representative from the Dien Thien Investment - Trading - Services Co. Ltd, recommended enterprises step up comprehensive reform of the tourism sector, strongly connect with those in the same industry, and create a dynamic digital environment by boosting IT reform.

VNA

Other News

Vietnam targets at least 10 large strategic technology firms by 2030

Vietnam targets at least 10 large strategic technology firms by 2030

Deputy Prime Minister Ho Quoc Dung has signed a decision approving a plan to develop large domestic strategic technology enterprises in the 2026–2030 period, aimed at advancing digital infrastructure, digital human resources, digital data, strategic technologies and cybersecurity.

Protecting users crucial in building digital trust: Experts

Protecting users crucial in building digital trust: Experts

In Vietnam, digital transformation in the finance and banking sector is accelerating cashless payments, expanding access to financial services, improving market transparency and supporting economic growth and macroeconomic management.

Fostering skilled workforce for innovation era: experts

Fostering skilled workforce for innovation era: experts

Experts said close coordination among State management agencies, research institutes, universities, and businesses will improve training quality and serve the dual goals of quality education and practical research application.

Startup forum bridges Silicon Valley and local innovation ecosystem

Startup forum bridges Silicon Valley and local innovation ecosystem

The University of Economics Ho Chi Minh City (UEH), Saigon Asset Management (SAM), and Plug and Play Tech Centre co-hosted the “From Vietnam to Silicon Valley” forum, exploring AI innovation, venture capital, and pathways to integrate Vietnam’s startup ecosystem with Silicon Valley and global markets.

Experts call for stronger action against fake news online

Experts call for stronger action against fake news online

Experts have warned that fake news, misinformation and harmful online content are increasingly shaping public perceptions, particularly among young people, and stressed the need for stronger legal safeguards, technology tools and wider dissemination of credible information to tackle the problem effectively.

Protecting digital future in post-quantum, AI era

Protecting digital future in post-quantum, AI era

Participants highlighted the importance of building a proactive, synchronised and sustainable national cybersecurity ecosystem through closer cooperation among regulators, technology firms, research institutions and cybersecurity experts.

Vietnam attends SAHA 2026 defence, aerospace exhibition in Türkiye

Vietnam attends SAHA 2026 defence, aerospace exhibition in Türkiye

Vietnam’s participation in SAHA 2026 International Defence & Aerospace Exhibition in Istanbul reflects the country’s consistent policy of enhancing international defence integration and promoting defence industry cooperation towards self-reliance, self-strengthening, modernisation and dual-use development.

SK Group partners to build AI ecosystem in Vietnam

SK Group partners to build AI ecosystem in Vietnam

SK Innovation and SK Telecom signed MoUs with Nghe An province and the National Innovation Centre of Vietnam to advance AI ecosystem development and support the country’s long-term growth strategy.

Vietnam Research Excellence Fellowship for 2026-2030 approved

Vietnam Research Excellence Fellowship for 2026-2030 approved

Under the Vietnam Research Excellence Fellowship (VREF) for the 2026–2030 period, PhD students are identified as a core research force directly contributing to breakthroughs in sci-tech and innovation. Investing in top-tier doctoral candidates is more than workforce development, but a high-stakes strategic bet to forge a cohort of world-class scientists and technologists who can power Vietnam’s long-term economic ambitions.