AI application proves useful to improving tourists’ experience

Like e-commerce and retail, customers in the tourism and hotel industry now tend to book tours on the websites providing customised travel experiences.

Chatbot Danang Fantasticity has been regularly updated with tourism information (Source: danangsensetravel.com)

Chatbot Danang Fantasticity has been regularly updated with tourism information (Source: danangsensetravel.com)

Some surveys show that the mushrooming of social networks has facilitated new forms of communication via automatic interaction like chatbot. Chatbot hasn’t been used widely in Vietnam. However, Da Nang, a tourism hub in the central region, has become the second city in Southeast Asia to apply chatbot to tourism.

To help holidaymakers easily check information, the municipal Tourism Department coordinated with the Hekate Technology JSC to develop and pilot Chatbot Danang Fantasticity, the first automatic tourism information searching and support channel via text message conversation in Vietnam.

During the first six months since its debut, the app has been frequently updated with relevant information about famous destinations, events, weather, ATM locations, and hotlines, among others, according to the Da Nang Tourism Promotion Centre.

In Ho Chi Minh City, most of the tourists trying this type of artificial intelligence (AI) application held that this is a modern and useful tool for many circumstances that require quick response. This shows the rich potential of AI applications like chatbot in assisting customers and reforming tourism products and services.

Tran Binh Giang, founder of Tripi.vn - a travel e-commerce website, said since his company’s operations were semi-automated, the customer satisfaction score (CSAT) has surged by 98%, and expenses for each order halved. Given the benefits from AI apps, many experts said Vietnam’s tourism sector should promote the widespread application of AI achievements by building an AI development process and continually applying them in reality to measure their compatibility with the set targets.

They noted that in the tourism sector, chatbot has just been used to help customers book rooms, services, and products. It is necessary to connect with the suppliers of relevant products and services so as to create a complete chatbot ecosystem for tourism.

Pham Trinh Hong Phi, a representative from the Dien Thien Investment - Trading - Services Co. Ltd, recommended enterprises step up comprehensive reform of the tourism sector, strongly connect with those in the same industry, and create a dynamic digital environment by boosting IT reform.

VNA

Other News

SK Group partners to build AI ecosystem in Vietnam

SK Group partners to build AI ecosystem in Vietnam

SK Innovation and SK Telecom signed MoUs with Nghe An province and the National Innovation Centre of Vietnam to advance AI ecosystem development and support the country’s long-term growth strategy.

Vietnam Research Excellence Fellowship for 2026-2030 approved

Vietnam Research Excellence Fellowship for 2026-2030 approved

Under the Vietnam Research Excellence Fellowship (VREF) for the 2026–2030 period, PhD students are identified as a core research force directly contributing to breakthroughs in sci-tech and innovation. Investing in top-tier doctoral candidates is more than workforce development, but a high-stakes strategic bet to forge a cohort of world-class scientists and technologists who can power Vietnam’s long-term economic ambitions.

Strategic tech must address practical challenges: PM

Strategic tech must address practical challenges: PM

Prime Minister Pham Minh Chinh on March 28 said strategic technologies must tackle Vietnam’s practical challenges, while chairing a meeting of the Government’s Steering Committee for science and technology, innovation, digital transformation, and Project 06.

Ho Chi Minh City sets sights on becoming semiconductor hub

Ho Chi Minh City sets sights on becoming semiconductor hub

Ho Chi Minh City is stepping up efforts to attract investment from global leading groups and companies in the fields of electronic components, semiconductors and chip manufacturing as it seeks to position itself as a leading semiconductor industry hub in both the region and the world. 

Ho Chi Minh City launches upgraded technology exchange platform

Ho Chi Minh City launches upgraded technology exchange platform

The upgraded platform represents a comprehensive shift from a simple information-sharing model to a managed online technology trading system, enabling monitoring and measurement of real transaction outcomes. It is built on three pillars, namely new tradable technology products, a modern digital platform, and an improved operational model.

AI – unmissable opportunity for Vietnam: Experts

AI – unmissable opportunity for Vietnam: Experts

AI also emerges as a key enabler for Vietnam's ambition to build financial and technology hubs. Applications can boost efficiency, automate workflows, cut costs, and sharpen data analytics, which are essential pillars of a modern financial system.

PM calls for accelerated space technology development in Vietnam

PM calls for accelerated space technology development in Vietnam

Vietnam aims by 2030 to achieve a mid-level position in space science and technology development within Southeast Asia, and after 2030 to build national capabilities to independently develop satellite technologies and apply space data to address global challenges and national security needs.

High-level forum advances Vietnam–US technological cooperation

High-level forum advances Vietnam–US technological cooperation

A high-level executive leadership forum focusing on strengthening Vietnam - US relations through technology cooperation was jointly held in Washington D.C. on March 11 by the Embassy of Vietnam in the US, the Weatherhead East Asian Institute of Columbia University, and the US -ASEAN Business Council (USABC). 

AI Law takes effect, anchors national governance framework

AI Law takes effect, anchors national governance framework

While many countries are still drafting policy blueprints or issuing non-binding guidance, Vietnam has moved ahead with a standalone Law on Artificial Intelligence (AI), effective from March 1, placing it among a select group of nations to adopt dedicated AI legislation at the parliamentary level. 

Vietnam International Defence Expo 2026 preparations move into high gear

Vietnam International Defence Expo 2026 preparations move into high gear

Vietnam International Defence Expo 2026, themed “Peace, Friendship, Cooperation and Development,” will be organised on a larger scale, featuring a wide array of weapons and technical equipment alongside product exhibitions, seminars and panel discussions, drills, live field demonstrations, and business networking activities.

Ministry requests urgent measures to counter UAVs threatening aviation safety

Ministry requests urgent measures to counter UAVs threatening aviation safety

Ministry of Construction requested the Ministry of National Defence, the Ministry of Public Security and provincial and municipal steering committees for counter-terrorism to strengthen the management, inspection and supervision of UAVs and other aerial devices, ensuring strict compliance with Decree No. 288/2025/ND-CP and relevant legal regulations.