Will Bphone 2 be marketed this year?

The news about BPhone 2, or the second version of the first high-end made-in-Vietnam smartphone, has emerged on technology forums.
Photo: Thegioididong
Photo: Thegioididong

The second anniversary of the first made-in-Vietnam luxury smartphone will come in several days. However, no one knows when BPhone 2 will be launched.

The luxury model has been covered with a dark shadow in the last two years. People doubt that a Vietnamese firm can make a high-technology product.

The CEO of BKAV, Nguyen Tu Quang, launched a lively media campaign to advertise BPhone. He affirmed BPhone would be ‘one of the most beautifully designed smartphone models in the world’.

BPhone was brought into life in an impressive way, but the smartphone which was hoped to be ‘Vietnamese technological pride’ did not have an impressive performance.Those who use the services of BKAV,  the manufacturer, can buy BPhone at avprice which is just a half of the manufacturer’s suggested retail price.

However, despite the attractive preferences, no active sign about the sales of the product has been reported.

BKAV has decided to recall BPhone and said it would launch the next version of the product into the market soon.

No one knows why BKAV decided to recall old model before marketing the new model instead of letting both of them exist at the same time.

In principle, manufacturers only recall their products if they discover problems with the products. BKAV has done this even though no flaws were reported in the production.

A source said this is because the firm wants to pave the way for the new version – BPhone2.

A year ago, the public heard about the launch of the next generation of BPhone. The information about the configuration of the product even appeared on technology forums. However, BPhone 2 still has not been launched. 

An analyst said that the competition in the market has become stiff and technology firms launch new models into the market every year.

BKAV did not succeed with BPhone. Despite advertisement campaigns and claims that it would in no way be inferior to other high-end smartphones, sales went very slowly. 

This was attributed to the Vietnamese habit of choosing foreign made products instead of Vietnamese. 

However, Nguyen Duong, former director of SingTel Vietnam, said that BPhone was unsuccessful because of the large ‘expectation gap’, i.e. the large gap between  expected and real quality.

VietnamnetBridge

Other News

Hanoi approves controlled pilot of two technology projects

Hanoi approves controlled pilot of two technology projects

The two projects involve an intelligent autonomous transportation system developed by Phenikaa-X JSC and a technology for producing mixed rare-earth oxides with a purity of over 95% on a semi-industrial scale developed by the Mining Technology and Construction Consultancy JSC.

Banking industry in AI era: When data becomes competitive advantage

Banking industry in AI era: When data becomes competitive advantage

In just a few years, AI has evolved from an experimental technology into an “assistant” for many banks, supporting everything from customer service, credit approval, and fraud detection to risk management. However, as the technological gap between institutions narrows, a new question is emerging: What will determine banks' competitive advantage in the AI era?

Bac Ninh considers establishing AI centre of excellence

Bac Ninh considers establishing AI centre of excellence

A meeting has been held in Bac Ninh to discuss potential cooperation with Plug and Play in developing the northern province’s innovation ecosystem and establishing an artificial intelligence (AI) centre of excellence, with Standing Vice Chairman of the provincial People’s Committee Mai Son receiving a delegation from the global innovation platform.

Hanoi allows 24-month trial of autonomous vehicles at Hoa Lac

Hanoi allows 24-month trial of autonomous vehicles at Hoa Lac

The project aims to assess the safety, reliability and readiness of autonomous vehicles under real traffic conditions, as well as the effectiveness of autonomous public transport and compatibility with existing systems. Its results will contribute to developing technical standards, operating procedures and management models suited to Hanoi’s traffic conditions.

Singapore's experience suggests solutions to Vietnam's human resources challenge in AI era

Singapore's experience suggests solutions to Vietnam's human resources challenge in AI era

As Vietnam accelerates digital transformation and high-tech development, Singapore’s experience and the engagement of global technology companies demonstrate that human resources preparation must stay ahead of the curve. The ability to filter knowledge, collaborate, innovate and effectively use AI will increasingly become essential to helping workers adapt to a changing labour market and strengthening the competitiveness of Vietnam’s economy in the new era.

Protecting national security amid digital transformation, cyberspace

Protecting national security amid digital transformation, cyberspace

Cybersecurity, information security and data security risks must be identified and addressed early and from afar, with appropriate defensive measures ready to neutralise threats and protect national interests in cyberspace, said Lieutenant General Le Xuan Minh, Director of the Ministry of Public Security’s Department of Cybersecurity and Hi-tech Crime Prevention (A05).

Mekong Delta launches first robotics, AI research institute

Mekong Delta launches first robotics, AI research institute

Dr. Nguyen Van Quang, Rector of Nam Can Tho University, said the university is developing a value chain covering training, research, technology development, testing, technology transfer and commercialisation. The model is designed to link research more closely with practical needs, ensuring that technologies generate products and products create value for society.

Vietnam positioned to harness AI wave, World Bank report says

Vietnam positioned to harness AI wave, World Bank report says

The WB report identifies Vietnam as one of the few economies outside the European Union (EU) to have adopted a comprehensive AI regulatory framework as early as 2025. Vietnam applies a risk-tiered approach similar to that of the EU AI Act, imposing different obligations depending on whether an AI system poses “unacceptable,” “high,” “low” or “minimal” risks. The approach is viewed as a strategic step towards ensuring safe and transparent AI governance.

AI offers both opportunities, challenges for Vietnam's growth

AI offers both opportunities, challenges for Vietnam's growth

Dr. Ho Duc Thang, a full-time member of the National Assembly’s Committee for Cultural and Educational, said productivity is the key to sustaining double-digit economic growth, and AI has greater potential to improve productivity than any previous technology.

Top leader unveils people-centred vision for new development model

Top leader unveils people-centred vision for new development model

Vietnam's growth model, long fueled by low-cost labour, resource extraction, contract manufacturing, expanded investment, and capital accumulation, has run out of road. The country now needs a sweeping reform agenda to shift from extensive growth to a model driven by productivity, knowledge, science and technology, innovation, and digital transformation.