Digital transformation helps diversify forms of media products

Digital transformation is both a must and an opportunity for the Vietnam News Agency (VNA) to make changes, Vu Viet Trang, VNA General Director, said on June 16.

Digital transformation helps diversify forms of media products -0
At the event. (Photo: VNA)

Speaking at a seminar held by the VNA Journalists' Inter-SubAssociations on developing video content on digital platforms, Trang, who is also its chairwoman, said the utilisation of digital devices helps reporters provide information quickly and attracts the attention of readers better than traditional forms.

Digital transformation contributes to diversifying modes of media distribution, she said, adding that a product can reach the public through various forms.

According to Nguyen Hoang Nhat, Deputy Editor-in-Chief of Vietnam Plus, a multi-language e-newspaper of VNA, two out of seven major changes in world media are shifting from "text-telling" to "multimedia storytelling".

Statistics published by Kepios in March showed that the number of Vietnamese people hooking to the internet is increasing (98.56 million  subscribers) and they spend more than 6 hours online per day on average. The mainstream press agencies are also trying to transform themselves to catch up with the trends, in line with the differences of generations when using social networks.

Dinh Ngoc Son from the Academy of Journalism and Communication suggested that it is necessary for the VNA as well as other press agencies to promote the development of video channels on social network platforms, diversify producers with rich content, and develop news content.

VNA

Other News

SK Group partners to build AI ecosystem in Vietnam

SK Group partners to build AI ecosystem in Vietnam

SK Innovation and SK Telecom signed MoUs with Nghe An province and the National Innovation Centre of Vietnam to advance AI ecosystem development and support the country’s long-term growth strategy.

Vietnam Research Excellence Fellowship for 2026-2030 approved

Vietnam Research Excellence Fellowship for 2026-2030 approved

Under the Vietnam Research Excellence Fellowship (VREF) for the 2026–2030 period, PhD students are identified as a core research force directly contributing to breakthroughs in sci-tech and innovation. Investing in top-tier doctoral candidates is more than workforce development, but a high-stakes strategic bet to forge a cohort of world-class scientists and technologists who can power Vietnam’s long-term economic ambitions.

Strategic tech must address practical challenges: PM

Strategic tech must address practical challenges: PM

Prime Minister Pham Minh Chinh on March 28 said strategic technologies must tackle Vietnam’s practical challenges, while chairing a meeting of the Government’s Steering Committee for science and technology, innovation, digital transformation, and Project 06.

Ho Chi Minh City sets sights on becoming semiconductor hub

Ho Chi Minh City sets sights on becoming semiconductor hub

Ho Chi Minh City is stepping up efforts to attract investment from global leading groups and companies in the fields of electronic components, semiconductors and chip manufacturing as it seeks to position itself as a leading semiconductor industry hub in both the region and the world. 

Ho Chi Minh City launches upgraded technology exchange platform

Ho Chi Minh City launches upgraded technology exchange platform

The upgraded platform represents a comprehensive shift from a simple information-sharing model to a managed online technology trading system, enabling monitoring and measurement of real transaction outcomes. It is built on three pillars, namely new tradable technology products, a modern digital platform, and an improved operational model.

AI – unmissable opportunity for Vietnam: Experts

AI – unmissable opportunity for Vietnam: Experts

AI also emerges as a key enabler for Vietnam's ambition to build financial and technology hubs. Applications can boost efficiency, automate workflows, cut costs, and sharpen data analytics, which are essential pillars of a modern financial system.

PM calls for accelerated space technology development in Vietnam

PM calls for accelerated space technology development in Vietnam

Vietnam aims by 2030 to achieve a mid-level position in space science and technology development within Southeast Asia, and after 2030 to build national capabilities to independently develop satellite technologies and apply space data to address global challenges and national security needs.

High-level forum advances Vietnam–US technological cooperation

High-level forum advances Vietnam–US technological cooperation

A high-level executive leadership forum focusing on strengthening Vietnam - US relations through technology cooperation was jointly held in Washington D.C. on March 11 by the Embassy of Vietnam in the US, the Weatherhead East Asian Institute of Columbia University, and the US -ASEAN Business Council (USABC). 

AI Law takes effect, anchors national governance framework

AI Law takes effect, anchors national governance framework

While many countries are still drafting policy blueprints or issuing non-binding guidance, Vietnam has moved ahead with a standalone Law on Artificial Intelligence (AI), effective from March 1, placing it among a select group of nations to adopt dedicated AI legislation at the parliamentary level. 

Vietnam International Defence Expo 2026 preparations move into high gear

Vietnam International Defence Expo 2026 preparations move into high gear

Vietnam International Defence Expo 2026, themed “Peace, Friendship, Cooperation and Development,” will be organised on a larger scale, featuring a wide array of weapons and technical equipment alongside product exhibitions, seminars and panel discussions, drills, live field demonstrations, and business networking activities.

Ministry requests urgent measures to counter UAVs threatening aviation safety

Ministry requests urgent measures to counter UAVs threatening aviation safety

Ministry of Construction requested the Ministry of National Defence, the Ministry of Public Security and provincial and municipal steering committees for counter-terrorism to strengthen the management, inspection and supervision of UAVs and other aerial devices, ensuring strict compliance with Decree No. 288/2025/ND-CP and relevant legal regulations.